Win-Door to Celebrate 15th Anniversary in November

With signs of a recovery come increasing optimism for annual CWDMA event
October 28, 2009
Meetings & Events

With indicators suggesting the market has bottomed out and may be improving, expectations for Win-Door North America 2009 are improving as well. The annual trade show, sponsored by the Canadian Window & Door Manufacturers Association, will mark its 15th anniversary this year when it returns to the Metro Toronto Convention Centre, November 17-19.

Last year’s event reflected the fact that Canadian window and door makers were buckling down for a rough 2009. Although the Canadian market had remained more resilient than the U.S. market, the weak U.S. economy was weighing down on the Canadian economic outlook. With signs of a recovery coming in 2010, the 2,500-plus anticipated attendees for this year’s event should be approaching the show in a more optimistic mood, organizers suggest.

"The last Win-Door Show occurred exactly when the global economy was deep in recession," notes Patrick Shield, show manager. "But, the show continued to do its job. It regularly attracts serious buyers and they were here to do business."

Shield is confident looking forward to this year's event. "There's activity in the market, there's some building demand and overall, the people who are responsible for making purchasing decisions don't stop investigating, researching and winnowing down that list of possibles," he notes. "They need to be prepared to move when the time is right and that's what the show does for them. It puts product and information at their finger tips and gives them knowledgeable people to talk to."

“With our industry seeing signs of stabilizing and in many areas sensing an uptick in business, the Win-Door show appears to be ideally timed to help exhibitors and attendees position their business for a stronger 2010,” adds Matt Kottke of Truth Hardware, who serves as chairman of CWDMA's Win-Door show committee.

Canadian suppliers like P.H. Tech typically host the largest displays at Win-Door.

The list of exhibitors for the 2009 event suggests it will be business as usual for the most part. As in past years, Win-Door feature a wide range of exhibitors, with large booths hosted by Canadian based extruders like P.H. Tech, Royal, Soniplastics and Westech, as well as a strong mix of door suppliers, including Inde-Pane, Masonite and Novatech. In addition, there will once again be a strong contingent of equipment suppliers, including both manufacturers and Canadian representatives, featuring window and door machinery on the show floor.

IG Alley
This year, Win-Door organizers are planning to unveil a new floor plan, featuring a new IG Alley to showcase companies involved in the insulating glass sector. In addition to suppliers of IG components and equipment, IG Alley will host ongoing demonstrations and provide attendees with an opportunity to view testing procedures and gather information from product testing experts and government officials.

One participant in IG Alley is Edgetech, which is bringing its Edgetech University theme booth, which has proven popular at GlassBuild to Win-Door, for the first time.  “The entire idea of Edgetech University is centered around providing customers with all of the tools they need to meet and exceed increasingly stringent regulations," says Erin Johnson, Edgetech director of marketing. "It’s all about being educated and seizing opportunities whenever possible.”

Another first this year will be live impact test demonstrations conducted on the show floor.
"This is a real first us", says Shield. "Never in our fifteen year history, have we been able to present this kind of active testing on the show floor. It should prove to be a great hit with show attendees."

Win-Door officials point to the show’s traditional strengths as reasons for continued success this year. “Win-Door North America is truly the most complete fenestration industry package,” states Kevin Pelley of Peter Kohler Windows, current CWDMA president. “Win-Door represents the entire country from coast to coast with strong numbers and excellent quality in traffic in all booths at the show, making for an excellent business opportunity. Win-Door North America has become truly synonymous with being the most focused show in the North American window and door market, and truly international in content and just keeps gaining strength."

Suppliers to the pre-hanger segment of the industry are usually well represented at the
Toronto event.

“This show has always been the best value in North America,” says Kottke. “That’s even more important in today’s economic climate, so we’re making sure that exhibitors and show visitors get maximum benefit for their dollar.”

Educational Opportunities
Win-Door is held in conjunction with CWDMA’s fall meeting, and show attendees are welcome to attend both its committee meetings, as well as several presentations it will be hosting in Toronto. Those include two sessions led by Jeff Baker of Westlab Inc., who will first offer an overview of the latest edition of the North American Fenestration Standard and the 2010 Canadian building code and their potential impact on window and door manufacturers’ businesses. Baker will also offer a session looking at the latest Energy Star requirements and what may be coming down the road.

The CWDMA program will include an economic forecast from Craig Alexander, an economist with TD Securities, as well as three business management sessions led by Bob Langdon, a CPA and author of Managing Your Business for Profit. The Insulating Glass Manufacturers Alliance is also leading two presentations. The first will focus on how to conduct a forensic investigation of IG failures. The second will look at best practices for glazing of IG units for long term performance. Finally, this year’s event has been expanded with the addition of a talk from "Canada's Number One Hockey Dad," Walter Gretzky.

Show hours this year run from 4 p.m. to 8 p.m. Tuesday, November 17, 10 a.m. to 5 p.m. Wednesday, November18, and 10 a.m. to 3 p.m. Thursday November 19. A look at what exhibitors will be featuring at this year’s event begins on page xx. More information on the event is available at