Manufacturers Target Dealer Needs as Market Improves

Remodeling Show exhibitors introduce new programs, services in Chicago
By Jenni Chase
October 22, 2013

Chicago―Market conditions continue to slowly improve, and dealers are optimistic about the year ahead, according to window and door manufacturers at the Remodeling Show in the Windy City, October 16-18. This year’s event saw the return of companies like Peachtree Doors & Windows and Simonton Windows, new dealer-centric programs and tools, as well as new product introductions from manufacturers and suppliers. However, the renewed activity in the window and door supply chain didn’t translate to activity on the show floor, where attendance was still down from previous years.

Integrity Windows & Doors gave away a brand-new Ford F-150 at the Remodeling Show in Chicago. “It’s a thrill to present a building professional — our target customer — with a key tool," said Becky Felling, director of marketing.

After a long absence from the Remodeling Show, Peachtree Doors & Windows exhibited in Chicago, showcasing a new replacement and remodeling window and door program specifically geared toward smaller dealers. After purchasing Peachtree in 2001, Weather Shield is bringing the brand name back to the replacement market with the new program, which consists of the Super Smart Series―described by reps on the floor as the “meat and potatoes products for the replacement market”―and a new pricing binder that enables small companies to deal directly with the manufacturer instead of buying from a larger dealer, company representatives explained.

Simonton Windows was also back at the Remodeling Show, promoting the Simonton ProNetwork loyalty program that it launched mid-year. The program enables companies to automatically earn points when taking training courses or purchasing Simonton windows from a distributor that uses the company’s electronic product ordering and pricing system. 

 Lincoln WIndows, above, highlighted new dealer tools, including this new display unit.  New products on the show floor included a new Silver Line double-hung, below.

In addition to promoting its Lemieux Torrefied Door Collection, Masonite demonstrated its McConnect portal on the show floor that provides Masonite customers with access to door configuration tools, warranty and spec information, product literature, technical information and training resources.

Lincoln Windows and Timeline Vinyl Windows were also targeting dealer customers with their rolling display. Part of the Revitalize remodeling program, the interactive display enables dealers and builders to show different Lincoln replacement product options, including the 3¼-inch pocket double-hung, casement and an easy-to-tilt double-hung replacement kit, as well as the recently redesigned Timeline vinyl double-hung and casement.

Among the new products on the show floor was the 8600 double-hung replacement window from SilverLine by Andersen. Shown with a dark bronze exterior, the 8600 features mitered corners, a balance cover and a cleaner sash, according to the company’s Glenn LaPorte.

Marvin Windows & Doors was promoting its factory-applied stain finishes on its clad wood products that it introduced in April of this year. In addition to clear coat and painted interiors, Marvin now offers six stain options—Honey, Wheat, Hazelnut, Cabernet, Espresso and Leather—that can be applied to its six wood species. The company was also promoting the introduction of a united inch model for its double-hung products. Instead of having standard and special sizes, dealers can now measure height and width, and in a certain range, the products are all the same price. This helps make the job quoting process easier, according to Marvin reps.

Organized by Hanley Wood Exhibitions and sponsored by the National Association of Home Builders, NAHB Remodelers and Remodeling Magazine, the Remodeling Show returns to Baltimore next year, October 22-24, when it will once again co-locate with the DeckExpo. More information about the 2014 event is available at