The Power of the Inner Circle

How Masterminds can help businesses grow
Madeleine MacRae
October 17, 2019
COLUMN : In the Dealer's Corner | Sales & Marketing

The great Jim Rohn, one of the grandfathers of modern motivational speaking, made the controversial statement that we are the average of the five people with whom we spend the most time. This is our inner circle—one of the most influential forces in our lives. It’s a major component of our success and can be a springboard or a wet blanket. 

Our inner circle comprises the people to whom we most frequently and freely give access to our most precious and non-renewable resource: our time. They have our ear and they profoundly impact us whether we are consciously aware of it or not. Most business owners don’t consider their inner circle as a key indicator of their potential and, as such, they leave it to chance.

In fact, many inner circles are gained by default. They consist of a hodgepodge collection of family members, friends and colleagues thrown into one’s life by circumstances and events. But, an inner circle can also be one that we intentionally cultivate and carefully select.

As business owners and leaders, we have the responsibility of staying at the top of our game. Of getting crystal clear on what we want, where we want to go and on making our best, most well-informed guess on the best possible way to get there. What better way to access that than by a facilitated peer group or a mastermind?

Expand the circle

In his famous book, “Think and Grow Rich,” Napoleon Hill wrote, “No mind is complete by itself. It needs contact and association with other minds to grow and expand.” Translated, this means that those who associate with the same people as they always have won’t be pushed to grow or to change. In our fast-paced world where technology is changing the business landscape daily, doing what’s always been done is a recipe for failure. 

In order to move forward, business owners need to sharpen their steel against another piece of steel. True peer groups understand who all of their members are as business owners. Members provide insight and perspective from their own successes and failures along the way. Peer groups help validate assumptions, gain clarity on ideas and open members’ minds to a new perspective or two. Peer groups are one of the most overlooked power moves to business success.

The Window & Door Dealers Alliance wants to cultivate this type of success for window and door retailers through its new WDDA Mastermind Program. This exclusive peer group offers 12 months of consistent contact with high-achieving business owners. Join to:

  • Talk shop with likeminded people,
  • Brainstorm ideas before investing resources,
  • Validate strategic moves, and
  • Be inspired by the possibilities ahead.

In addition to monthly networking calls with the Mastermind group, participants also have access to monthly live training calls that address hot-button business topics and offer innovative, in-the-moment tactics and approaches from top-tier subject matter experts. Bonus: WDDA members receive a discount on this opportunity. Stay tuned to for more information on this new WDDA member benefit. 

Madeleine MacRae is founder and owner of MM MacRae Coaching & Consulting, where she brings her clients real-world experience from working for over a decade with contractors, dealers and manufacturers in the home professionals industry. She can be reached at