Do You Blog?

Stacey Freed
March 18, 2014
THE TALK... | Operations, Sales & Marketing
I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and Facebook, and even Pinterest connections. Everyone. When you build those relationships and when you share, promote and comment on other people’s work in a way that adds genuine value, then your presence will be known and appreciated and the sharing will be reciprocated.”
A quick glance at some of the top window and door manufacturers’ websites shows tabs for products, design ideas, case studies, and photos. Others highlight careers, charitable work and products. And many websites have a tab for media or news. But no blogs. 
Not surprisingly, more dealers have blogs, like 2012 Window & Door Dealers of the Year Power Home Remodeling Group and Newman Windows & Doors. The closer a business is to the consumer, the more likely it is to reach out, create relationships, and offer tips and advice. 
If you don’t have a blog, think long and hard before you engage. A blog is not an advertising vehicle, a place to tout your newest product. A blog is part of “social media,” with the emphasis on “social.” Blogs need tending. 
If you’re stumped for how to get started, Melonie Dadoro, founder of TopDog Social Media, offers this suggestion: “Begin by surveying your audience. Ask them what is important to them. What do they need help with? What keeps them up at night?” 
Remember that just as you want to offer value in your products, you want to impart value in the information you send out into the world.
Are you a manufacturer or a dealer who blogs? Do you have a way to measure the impact of your blogs? Do you think social media is important for your business? Take the poll and post a comment to share your thoughts. 

Survey Results for 03/19/2014 :

Does your company have a regular blog?

Yes, it's important to us





Yes, but it’s not organized





No, but we're thinking of starting something





No, it’s not something that we’re interested in




Freed is a contributing writer for Window & Door.

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Thanks for sharing the results of this poll! I am excited to see that more and more people are providing rich, useful content to the rest of the world!

I love to write short, but impactful pieces about a variety of things about leadership, sales, training and the importance of them all!

I cant wait to see more of that type of information from the window and door industry!

Timely editorial, Stacey. Our new site (set to launch in a couple of weeks) contains a blog section, and I've nearly completed the first one.

I suspect anyone building a new site will incorporate a blog section, as they are de rigeur for today's sites. A couple years ago, not so much, and most of us are using sites that were created back then.

Now, that being said, HAVING a blog is only one edge of the sword. USING the blog is the other edge. Having it puts something of an onus on the company to post timely, relevant and most importantly, interesting information there.

We shall see how successful we are in this regard!

AAMA has been posting blogs for over a year, and we see them as a way to engage with the industry, particularly our members. We offer four blogs with four distinct focuses. Of course, we're always looking for new ideas, so we invite all W&D readers to let us know if you have any topics that should be covered.

Thanks for your post. We just launched our redesigned website which includes a blog! We are looking forward to posting relevant information and timely articles - hope we can do it right!!