How Do You Research New Products?

Jenni Chase
July 29, 2014
THE TALK... | Products

Here at Window & Door and the Window & Door Dealers Alliance, we are immersed in planning for GlassBuild America: The Glass, Window & Door Expo, Sept. 9-11 in Las Vegas. Having attended the big event for many years, I know it’s a great place to explore the new products and technology available in the window and door market. And according to last week’s poll, new products are top of mind for many companies in our industry.

What role do trade shows play in your company’s new product development process? Do you use these events to learn about new offerings from manufacturers or suppliers? Or do you have another go-to approach? Please participate in this week’s poll and share your thoughts in the comment section. 

Survey Results for 07/30/2014 :

What is your preferred method to research new products?

A combination of all of the above





Meet with suppliers





Attend trade shows





Read industry publications





None of the above





Rely on an in-house product development team




Chase is editorial director of Window & Door, and its sister publication, Glass Magazine. Write her at

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