Do you Pinterest?

Kayla Matthews
April 21, 2015
THE TALK... | Sales & Marketing

Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses.

Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media giant. To do so, consider the following benefits of and strategies for the site.

A Picture Is Still Worth a Thousand Words
What do people look for when they want to purchase a new door or window? They want a visual. Pinterest is an almost entirely visual social media channel. Instead of people sharing brief updates in text format (as with Twitter) or a multimedia montage of random thoughts, videos, and image (as with Facebook), Pinterest is almost exclusively for images.

Showcase some of your finer doors and windows on Pinterest. Let people see what you have to offer, whet their appetites and they’ll contact you when the need for a door or window arises.

Keep in mind that you won’t be alone if you decide to use Pinterest for marketing purposes as a door or window manufacturing company. Take some time to see what other, similar companies are doing on Pinterest so you can emulate effective strategies.

Free Marketing
As with other social media sites, you want to engage your followers in a way that encourages them to share your images with their followers. And, if those people like what they see, they’ll share it with their followers, and so on. So Pinterest is a great way for people who enjoy your visuals to build brand awareness for you.

Pinterest Is Forever
As with anything else posted on the Internet, Pinterest pins will stay online forever unless someone intentionally deletes them.

However, Pinterest is far superior to other social media channels when considering the active lifespan of a pin. The active lifespan of a tweet is about 24 minutes. The active lifespan of a post on Facebook is 90 minutes. The active lifespan of a pin is three- and- a- half months.

Pinterest is one of the most popular social media channels out there. Be sure that your business has a presence there so that you can boost your brand awareness.

Do you use social media to promote your business? Why or why not? What are some of your most effective strategies? review the poll results, post a comment and/or email me your thoughts.

Survey Results for 04/22/2015 :

Which social media sites do you use to promote your business?

None of the above










All of the above

























Kayla Matthews is a writer and blogger with a passion for workplace productivity and creative business solutions. Follow her on Google+ and Twitter (@KaylaEMatthews) to read all of her latest posts.