Is Social Media Working for You?

John G. Swanson
May 1, 2012
THE TALK... | Sales & Marketing

We’re looking at social media use among window and door dealers and manufacturers in our August issue.  Do you have a success story to share on how you’re connecting to customers using Facebook, Twitter, LinkedIn and other such tools?  

I'll try to kickstart the conversation with this week's poll question. And whether you're a supplier, manufacturer, dealer or consultant, I'd like to hear from you.  What's working to generate repeat and referral business? How are you benefiting those who "like" or "follow" you? Have you formed new relationships or strengthened existing ones?  Can you point to specific sales that resulted from the use of social media? What social media is proving most valuable to you?

Post a comment below or email me.  You can also send me a tweet @JohnWDmag or connect with me on LinkedIn.  I'd love to hear from you.


Survey Results as of 05/08/2012 :


Social media has been

Mostly neglected at our company.




Pretty ineffective for us, even though we've tried.




Somewhat helpful in our marketing efforts.




Very effective in helping us build business.




Much of our industry, it seems, hasn't jumped on the social media bandwagon. I know there are enthuisasts.  Abe Gaskins at MGM (below) is certainly one, and I can point to about 400-plus suppliers, manufacturers, dealers and others that I follow on Twitter that are at least trying. 

Maybe because I'm a skeptic or maybe because of my age, I think there's a little too much hype about social media. I don't think most of us can build a business around it, but I also think it does has its place.  It doesn't surprise me that a quarter of our respondents that have found it to be "somewhat helpful" or "very effective." 

I hope I hear from more of you so we can share some of your success stories in our August issue.

In the meantime, I wanted to share a link to a recent article from the American Express Open Forum. It provides a quick overview of several social media platforms and how they are being used by small businesses. 


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Anyone working in marketing will tell you that the internet offers the best opportunities for any business. There are lots of ways for making money online if you know how to promote your business. Social media is a very powerful tool in the right hands because, with it's help, you can reach a targeted market that is highly likely to be interested in your products or services. Also, when coming up with a great product or promotion, people will share it with their friends and you will get a huge traffic boost to your site.

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