Tradeshows Give You Time to Focus on the Big Picture

By Welton Hong, Ring Ring Marketing
October 11, 2016
THE TALK... | Sales & Marketing

Having been a guest speaker at window and door tradeshows several times, including at Window & Door Dealer Days, I’m greatly looking forward to attending this year’s event in Las Vegas next week, October 19-21.

At previous events, I’ve spoken at length about internet marketing techniques that work best for W&D businesses, such as website conversions, pay-per-click advertising and reputation management. Every time, I’ve been blown away by how interested people are in learning these key techniques. 

I always make a point of explaining marketing techniques in a very layperson-friendly way that lets business owners take action immediately. If something’s too complicated or requires lots of additional research, it most often never gets put into action. Attendees have always been hungry for information on what works best to grow their businesses. 

While I’m taking a break from speaking this time around, I’m excited that I’ll have more time to meet with all sorts of window and door industry professionals, to learn more about the challenges they face, and to explain how online marketing can help their businesses grow.

My previous visits to industry tradeshows have been extremely fulfilling. I’ve learned more about the wonderful people who operate window and door companies and, in particular, I’ve learned how incredibly hard they work. Hard work has always been important to me, so it’s impressive to see the long hours and tireless work ethic employed by business owners and staff.

The downside to working such long hours, of course, is that business owners like you rarely get a free minute to step back and focus on employing new techniques to grow your business. It’s hard to do that when you’re so busy providing amazing service.

But attending tradeshows such as Window & Door Dealer Days is so vitally important, too. It’s your chance to step back and see the big picture. It’s the perfect way to learn from industry leaders about what works best—and what doesn’t—helping you determine the best use of your budget and your time.

If you’ll be at the event, please make a point of stopping by and saying hi. I’m looking forward to seeing you. 

Review this week’s poll, post a comment and/or send an email with your thoughts.

Survey Results for 10/12/2016: For those attending Window & Door Dealer Days or another tradeshow, what's the main reason you're going?
Opportunity to network with suppliers and/or dealers
Learning new information and techniques from guest speakers
I just like traveling to tradeshows and having fun in Vegas

Welton Hong is the founder and Internet marketing director of Ring Ring Marketing, a marketing firm that specializes in window and door businesses. His book, Making Your Phone Ring with Internet Marketing for Windows & Doors Companies, is available through Contact him at or 888/383-2848 and hear his Express Learning Session at GlassBuild America: The Glass, Window & Door Expo.

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