AMD Plans Busy Agenda for Atlanta

Annual trade show will once again focus on doors

Doors and related components will be most prominent at the Cobb Galleria Center in Atlanta, where the Association of Millwork Distributors will gather for its 49th annual convention and trade show, November 4-6. The event has evolved in recent years, with the exhibit hall now open for only two days, and a growing number of educational opportunities added to the agenda.

 Doors and door components dominate the trade show aisles at AMD.

Fiberglass and wood doors will account for much of the activity on the show floor in Atlanta. Door manufacturers exhibiting will include GlassCraft, Masonite, Plastpro, Steves & Sons, Taylor Entrance Systems, Therma-Tru, Tru Tech Doors and Woodgrain Millwork. Skyreach L&S AMD Extrusion Corp., which offers vinyl patio doors and vinyl window systems, will make its AMD debut in Atlanta, alongside returning entry system component and doorlite suppliers such as ODL and RSL.

Last year's Louisville, Ky., event featured about 90 exhibitors and drew more than 700 attendees. The Torrefied Door Collection, from Masonite’s Lemieux Doors, was among the new products featured there. Through a heat treatment process, the wood doors become more durable and weather resistant. Also new at last year's show was ODL's OnHand kit, designed to add shelves to one side of a door and a decorative/activity panel to the other, and Jeld-Wen's Impression Series interior doors, featuring a magnetic chalkboard panel.

Convention Program
Educational sessions will kick off the convention on Monday, November 6. The full day of sessions will begin with a session entitled “Smart Sales–Going from Surviving to Thriving,” in which presenter Jim Ambrose will focus on improving the productivity and selling skills of outside sales people. Next up will be Al Bates, who will lead a session focused on treating profit as the first element of a yearly plan, and setting profit priorities based on the greatest potential payoff.

Jessica Ferris, AMD's director of codes and standards, will provide an overview of the association's side-hinged door standard and what it means to pre-hangers and component suppliers. She will also update attendees on various code developments and other standards. Peter Butzelaar of the International Wood Market Group will follow her, looking at the prospects of a super-cycle or potential price surge in North American lumber and examining the potential impact on AMD members.

The Monday sessions will conclude with a distributor roundtable session and AMD's official business meeting for distributor members. The annual Icebreakers opening reception will follow. Ken Schmidt, former director of communications for Harley-Davidson, will offer the keynote address, when he will share his insights on nontraditional communications, customer attraction and brand-building.

Attendees also can attend two new panel sessions led by Greg Brooks, market analyst and editor of LBM Executive. The panels will feature millworkers, production and custom builders, and remodelers, each offering perspectives on how their needs have changed in response to the fluctuating housing market.

The trade show will take place at the Cobb Galleria Center from 2:30 p.m.-7:30 p.m., Tuesday, November 5, and 11:30 a.m.-3:30 p.m., Wednesday, November 6. The educational sessions will take place at the official hotel for the event, the Renaissance Waverly Atlanta, which is connected to the convention center. More information on the Atlanta event is available