Trade Show Faux Pas

Emily Kay Thompson
September 4, 2018
THE TALK... | Strategies & Practices

The editorial staff at Window & Door is excited to head to Las Vegas next week for GlassBuild America: The Glass, Window & Door Expo, where the who’s who of fenestration professionals will gather for the biggest event for the industry. In addition to tips on how to navigate the show floor and get the most out of the event, we also asked longtime exhibitors and attendees about what not to do.

“Don’t miss out on the important networking at GlassBuild America,” says Greg Koch, Deceuninck North America. “It’s a great opportunity to catch up with customers, suppliers, former colleagues and to talk about industry trends.”

Another one of the worst things an attendee can do at the event: “Visiting a couple of booths… and then leaving,” says Carrie Scheetz, Quanex Building Products. “There are so many great educational sessions and products throughout the show floor, there’s something valuable to discover no matter where you look. If you’re making the investment of attending, you should want to make the most of it.”

Here are five more of the faux pas attendees to next week’s event should avoid.

The Five Worst Things Attendees can do at GlassBuild America

1.     Party all night and sleep the day away.—Ron Crowl, president, FeneTech Inc.

2.     Take up too much time if a booth is busy. Get in. Get info. Get out.—David Harris, product manager- exterior, American Renolit Corp. 

3.     The worst would be to try and review every company and product in one day.—Terry Wiley, VP sales, GPI Group

4.     Not taking enough time to engage and take advantage of the great opportunity of the trade show to learn about a product in-depth.—Marco Patermann, manufacturers’ representative, skai Exterior of Benecke-Hornschuch Surface Group (part of Continental AG) and FUX machinery

5.     Not counting the change you get from some of the food vendors.—Joe Peilert, president/CEO, Veka Inc. 

Thompson is editor of Window & Door, WindowandDoor.com, and WDweekly. Write her at ethompson@glass.org.