What Will Be the Big Trend at IBS?

John G. Swanson
December 1, 2009
THE TALK... | Markets & Trends

Survey Results for 12/02/2009:

What will window and door manufacturers emphasize at the 2010 IBS?

Ultra-high energy efficiency

  

 

47%

Remodeling/replacement products

  

 

27%

Value-priced products

  

 

16%

More colors and finishes

  

 

4%

Luxury-market products

  

 

4%

None of the above

  

 

2%

If Window & Door readers are correct, Milgard won't be the only major window manufacturer featuring a new triple-glazed option for its products at the International Builders' Show this coming January.  Nearly half of our respondents foresee a much higher profile for ultra-high energy efficiency products at the coming event.

It probably should come as no surprise. With the push toward green and sustainability, there's been mounting pressure for the industry to deliver the next level of performance. We now wait to see if we will also see growing demand.  A significant uptick in triple-glazing at IBS would suggest to me that manufacturers foresee that. 

The number two vote getter in our poll should not come as too big a surprise either.  With new construction down more than remodeling and replacement, it makes lots of sense to emphasize products for that market.   Remodeling and replacement also shows more signs of a near-term rebound.

I did hear from one reader who expects to see more activity in another arena. "I believe a recurring theme moving forward will be education and installation practices," says David Bryant
VP of marketing for Home Shield Fenestration Components. "No matter how good a window or door is, installation is critical."  His company is working with OSI Sealants to provide training for door installers using its ImperiClad framing system, and he foresees more companies taking a similar approach.