Latest Articles

  • Do you cave at the first sign of pricing pressure?
    Note: See Madeleine MacRae at this year’s Window & Door Dealer Days, held Sept. 12-13 in Atlanta, where she’ll moderate two Solution Sessions and present “Plugging Profit Leaks: How to make more money with the leads you already have.”   Can you say, with full confidence, that your offer is “totally worth it at full price?”   If you cannot—... more »
  • A snapshot of the looming fate of the Energy Star program
    Many manufacturers make energy efficient products but can’t justify the costs associated with labeling. (Image courtesy of Energi Fenestration Solutions, energifenestration.com) For the many residential window and door manufacturers that comprise the fenestration industry, Energy Star has been a way of life since 1992. Now, that program may be substantially changing or going away... more »
  • The way homeowners buy has dramatically changed over the past few years. Take a recent Forbes Insights survey, for example, which cited that customers prefer to leverage online technology and in-store visits for major purchases.  Before they even pick up the phone, homeowners are searching websites, reading reviews on Houzz and Yelp, checking Facebook pages, and researching all the brand... more »
  • Sumbit an entry by July 17
    Fill out my online form. var xf3b0w51s96fbs;(function(d, t) { var s = d.createElement(t), options = { 'userName':'windowanddoor', 'formHash':'xf3b0w51s96fbs', 'autoResize':true, 'height':'1998', 'async':true, 'host':'wufoo.com', 'header':'show', 'ssl':true}; s.src = ('https:' == d.location.protocol ? 'https://' : 'http://') + 'www.wufoo.com/scripts/embed/form.js'; s.onload = s.onreadystatechange... more »
  • There are plenty of reasons why vinyl windows have come to dominate market share in new residential and multifamily construction. And there’s one reason I’ve been thinking about lately that’s simpler than you might think. It’s not energy performance. It’s not price. It’s color. In markets throughout the country, the availability of color options in vinyl window... more »
  • Window & Door's Dealer of the Year program, sponsored by the Window & Door Dealers Alliance, is designed to recognize dealers and/or distributors of windows and doors for excellence in the areas of marketing, customer service, showrooms and community service.  This year's winners will be recognized at Window & Door Dealer Days on Sept. 13, 2017, in Atlanta. WDDA ... more »
  • I have already learned a great deal in my time with Window & Door magazine; along with the technical details of the fenestration business, I am getting to know the men and women who make up this industry. Make no mistake, while the stock in trade is entry and interior doors, windows, components and supplies, the heart of this business is the people. I have encountered a variety of companies... more »
  • IoT and Industry 4.0: The Next Wave The Internet of Things and Industry 4.0 are terms that capture the notion of an interconnected world, with links and communication between everything from appliances, telephones and vehicles to manufacturing facilities and entire buildings. The ramifications of these connections, dubbed IoT, are widespread, leading to a fourth wave in our civilization, namely,... more »
  • Does it Still Matter?
    There’s been a lot of talk in the online marketing community about whether keyword rankings are as important as they used to be. Specifically, the question is whether we should bother with tracking and reporting these rankings. The argument against doing so is that there are now many variables that keep us from determining “one true ranking.” A keyword’s rank could vary... more »
  • Changes to Design Wind Pressures in the 2018 IRC
    The content of the 2018 International Building Code and 2018 International Residential Code has been finalized. We can now start to prepare for the potential impact of these new provisions in the marketplace. Perhaps the most significant change in the 2018 I-codes for fenestration products will be the update of American Society of Civil Engineers 7. The 2018 IRC will refer to the 2016 edition of... more »