Latest Articles in THE TALK...

  • One of our member companies recently reached out to our staff to gain some insight on the lack of building code enforcement in Puerto Rico. The member told us the problem existed before the hurricane but is worse now. He also expressed frustration over competing with other companies that regularly violate code.  Here’s what we found out: The extent and severity of the storm damage has... more »
  • Can pay-per-click ads affect organic search results?
    Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus. But a... more »
  • The relationship between manufacturers and dealers is vitally important to both segments of our supply chain. A strong, healthy partnership can translate into a stronger business for both parties, leading to increased sales and an improved bottom line. Creating and maintaining that business partnership requires commitment from both sides. We want to hear insights on the topic from manufacturers... more »
  • Observations on color, size and style in the current market
    Early last month, I and several other members from the Quanex team attended the International Builders’ Show in Orlando, both for some good weather and to get a sense for how the industry is feeling at the outset of a new year. My takeaway: Many building and construction professionals are abuzz right now, and not without reason. The U.S. economy is healthy, and manufacturers around our... more »
  • The WDDA would like to recognize and thank its current Advisory Council member volunteers: Cori Brown Franklin Window and Door Inc. Scott Brown  Franklin Window and Door Inc.  Jana Goodrich Seaway Window and GrandView Home Enhancements Jim Lett Sr. A.B.E. Doors & Windows Rick Locke, Windows, Doors & More Inc. Damon Millar Fenessco Inc. Jim Snyder WindowJim... more »
  • In the recent months, there have been several opportunities for Energy Star partners to have their voices heard. In May of 2017, the Environmental Protection Agency invited public comment on existing regulations pursuant to Executive Order 13777, Enforcing the Regulatory Reform Agency. In October 2017, fenestration companies had the chance to comment on the proposed FenStar Certification Program... more »
  • Recently, an employee of one of the Window & Door Dealers Alliance member companies received the following email message: Hi. I would like to know if you have 59.5 in. x 47.5 in. Right-Hand Sliding Low-E Argon Glass Vinyl Windows In Stock ?If Not Can It be Ordered ? I will like to know the price and will make payment with my Credit Card.Please advise so we can proceed.Have a nice day. Regards... more »
  • LinkedIn, the online professional networking tool, was a topic of two workshops I gave at the American Architectural Manufacturers Association 2017 National Fall Conference. Even if you’re not currently job-hunting, you should care about the state of your current LinkedIn profile. It’s always good to see what’s happening in your industry, how companies and roles are changing and... more »
  • For many, social media is a means to stay in touch with industry updates, along with learning about what colleagues are up to, product changes and more. There are a variety of social media tools available, each with a little different approach. In an upcoming issue of Window & Door magazine, we will explore the impact of social media on the fenestration industry, and how it’s being... more »
  • Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine "spiders... more »