Latest Articles in THE TALK...

  • Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into... more »
  • Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register. Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and feels... more »
  • The five facets of a full warranty, explained
    Have you ever wondered why so many manufacturers include the word “limited” in the title of their warranty? This is thanks go to the Magnuson-Moss Warranty Act, a federal statutory scheme that requires warranties for consumer goods to be designated as either “full” or “limited.” It is more common to see a limited warranty in the window industry because full... more »
  • Since 1992, when Category 5 Hurricane Andrew brought devastation to many of Florida’s southern cities, the state has been fairly aggressive in maintaining a strong building code to prevent similar damage from happening again.   As such, impacted-rated windows have been a necessity in the region for a while, along with other preparedness measures. The Tampa Bay Times noted in a piece... more »
  • The Window & Door Dealers Alliance, along with Window & Door magazine, will once again honor industry excellence through the Dealer of the Year Awards. But the window is closing, so to speak, for those that wish to be considered. The deadline is Monday, July 1. Dealers should submit an application today for a chance to be recognized among the best in our industry. Manufacturers are... more »
  • I’ve never heard anyone say that, have you? What I have heard, year after year at GlassBuild America, is why taking a few days away from your business improves your business. Yes, you’re busy. Yes, you’re short-handed. No, you haven’t seen it all before. Everything you read below is something I’ve heard many times over from our trade show attendees. If you need more... more »
  • What makes an outstanding product? User friendliness? Efficiency? Good value? Longevity? Any number of those variables and more come into play when dubbing a product as standing out from the pack.  In recognition of outstanding products, Window & Door is pleased to accept nominations for the 20th annual Crystal Achievement Awards through this Friday, June 14. Click here to access the... more »
  • Your business is on trial; you need a capable attorney
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. Click here to find out more about the event and to register.  Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to... more »
  • Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16 in Atlanta. Click here to find out more about the event and to register. I’ve met exactly one marketing genius in the remodeling industry since I began specializing in remodeling marketing in 2005. His name is Brian Elias, the charismatic owner of Hansons Windows... more »
  • The “indoor generation” is opening its windows and doors to re-introduce daylight into everyday life and enjoy its benefits
    For several years, I worked in an interior office with nothing but a buzzing fluorescent light to illuminate my space. After buckling down on a project for hours, I was always surprised when I emerged, looked out someone else’s window and saw it was snowing. Or storming. Or that it was a rare Chicago picture-perfect day. I’m now fortunate enough to work from a home office in rural... more »