Latest Articles in THE TALK...

  • Three keys to higher local search rankings
    The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory. Until it wasn... more »
  • Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a powerful... more »
  • In his book “When,” Daniel Pink discusses the importance of timing events from the matter of their substance, or the what. Whether the timing is good or bad depends on one’s awareness of the current surroundings, and on a perspective gleaned from experience and instigated by an instinct for future risk. That’s it—easy. From this perch, let’s come down and apply... more »
  • With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. Window & Door will take a look into this controversial reality and its effects on the fenestration industry in an... more »
  • I had the opportunity to attend the American Institute of Architects annual conference in New York City this summer. From my perspective, it was a great, busy show, with big names from around the industry, international attendees and a good energy overall. At the event, I noticed that talk about energy efficiency is more dominant than ever, with architects searching for methods and materials to... more »
  • In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on... more »
  • Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17. Winners will... more »
  • I realize that, as fenestration dealers and manufacturers, you are not in the business of writing headlines, but in the business of providing excellent window and door products and services. Regardless, in this digital age, all businesses must focus strongly on how they market themselves online. While many companies choose to delegate the responsibility of website content creation to a staff... more »
  • Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. Advertisements... more »
  • As of last week, President Donald Trump’s statement to impose steep tariffs will subject Canada, the European Union and Mexico to a 25 percent tariff on steel and 10 percent on aluminum Over the past couple of months, I’ve spoken to folks about what these tariffs could mean for our businesses. No one really has a solid answer, outside some certainty around temporary logistical... more »