Latest Articles in THE TALK...

  • I’ve written it many times before, but it bears repeating: you can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition. When was the last time you took a... more »
  • Liability in times of crisis
    In the aftermath of last year’s hurricanes and wildfires, and as we brace for the next hurricane and fire seasons, businesses in areas of devastation not only have to worry about their people and damage to property, but also about whether and when they can fill existing orders. This last worry is why a “force majeure” clause is essential to a contract involving the supply of... more »
  • The death of the 70-hour work week
    The economy is hot, construction is healthier than it has been for many years, and window and door dealers are running faster than ever. This business activity is welcome—most of us remember the vacuum sound that started in 2007-2008 and continued for years. So yes—bring it! However, many of the dealer owners we work with are working 70-hour weeks to keep up. If you fit in that... more »
  • Last month, the Environmental Protection Agency announced it would not make any amendments to the controversial Lead: Renovation, Repair and Painting Rule. In the review of the RRP Rule, which was required by Section 610 of the Regulatory Flexibility Act, EPA did recognize some issues with Rule, but ultimately determined that the “economic benefits of the RRP Rule outweigh industry... more »
  • Editor’s Note: The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. The first of these the sessions will take place next Wednesday, May 8 and is free to WDDA members, though all dealers are eligible to attend. Click here to register. I remember the moment when it dawned on... more »
  • The combination of indoor and outdoor living spaces within the high-end residential market has been trending for a few years now. Large openings, made possible by oversized residential windows and doors, have attracted many a homebuilder and renovator. Just check recent pages of Window & Door magazine that covers the increased demand for these products. Windows & Door notes that it takes... more »
  • Windows, doors and skylights sometimes fall under the Magnuson-Moss Warranty Act’s definition of consumer goods, and other times they do not. Magnuson-Moss is a federal statutory scheme that mandates certain requirements for written warranties. It provides, in part, that the “warrantor” (party giving a warranty for a product) may not make conditions in a written or implied... more »
  • This editor is finally back to a normal schedule after spending some time in Germany. Over cappuccinos, Nuremberg sausages (and, fine, an occasional dunkel), I soaked in the culture of European fenestration and reveled in the overall sense of confidence and optimism for industry.   Fensterbau, the biennial European tradeshow for fenestration, provides the North American market a look at... more »
  • It’s no secret that women are the minority in fenestration. According to the U.S. Census Bureau, though women make up nearly half of the working population (47.5 percent), they remain underrepresented in the manufacturing industry. And, though the numbers for women in construction are increasing, the National Association of Women in Construction reports that women comprise just 9.1 percent... more »
  • At the recent Window and Door Manufacturers Association’s Spring Meeting and Legislative Conference, held March 19-21 in Washington, D.C., Chad Moutray, chief economist for the National Association of Manufacturers, spoke on the continuing challenge of finding and retaining a skilled labor force and outlined initiatives companies and associations are implementing to address the situation.... more »