Latest Articles in THE TALK...

  • Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily... more »
  • As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.” Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the... more »
  • Should all parts of the law—including building codes—be freely available? This question was addressed, in part, in a recent copyright lawsuit involving ASTM and PublicResource.org. The issue was whether the standards developed and published by ASTM, and later incorporated into laws, are entitled to copyright protection. PublicResource.org is a nonprofit that places legal information... more »
  • "Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the... more »
  • For more than a little while in the residential window market, consumers have been faced with a choice of wood or vinyl windows. That choice seemed to be clear cut—though generally available at a higher price point, wood windows offer consumers the look, feel and performance they desired in a premium product, while, especially in new construction applications, vinyl windows were always seen... more »
  • We all know how important SEO has become for window and door businesses. Homeowners are flocking to the web to do research on companies, products and contractors before they ever make a purchasing decision.  Now, mobile devices are rapidly changing the game. In fact, more than 50 percent of all online searches are occurring on a mobile phone. To keep up to speed, the following are five... more »
  • Winter was a bit slow coming this year for most of the country. I’m not complaining about the delay, yet I’m reminded of my field days when the cold would finally snap and I’d sigh about the days ahead as I dug out my flannel and long johns. I don’t mind reasonable cold for normal activities and find it even refreshing if I’m not working in it. But installing or... more »
  • Like many specialty retailers, we have great relationships with several fine window manufacturers who care about their reputation and have taken steps support great products. Several are the most important partners we have in our business. Of course, we are always looking at options and are approached by companies who want our business. We take these opportunities to meet new folks, too, and... more »
  • When it comes to successfully marketing your company, your domain name matters—a lot. Domain names have an extraordinary impact all over the internet in regard to click-through rates, search and social media results, referring links, branding and even offline advertising. While changing your domain name will affect SEO and related matters in the short term, if your current domain name isn... more »
  • Several weeks ago, I stumbled upon an old Window & Door article that questioned the end of independent distributors. The article was written in 2004 and our world has greatly changed in the last decade. E-commerce is booming. This gave me pause. Are distributorships on the way out?  Fortune recently reported statistics that indicate consumers are now making more than 51 percent of... more »