Latest Articles in TIP OF THE WEEK

  • In the seconds it takes to ride in an elevator, can you describe exactly what you do and why you are the best person or company for the job? An “elevator speech,” as it is sometimes called, must captivate the listener’s attention and inspire them to want to know more about you. A persuasive “elevator speech” will be brief, approximately 30 to 45 seconds. The speech... more »
  • When you send your prospects and clients promotional items, go for a piece of real estate on their desk. Send a clock, nice paper weight, classy letter opener, photo frames, calculator cover, post-it-note holder, desk lamp, mouse pad, keyboard cover, stapler, etc. The idea is to send something that the recipient will keep on their desk perpetually. Of course, your logo and company information... more »
  • For a fast way to gain customer referrals and check on the satisfaction of your past customers, try mailing out anniversary cards or letters. Send them out on the one-year anniversary of a first invoice or designate a single month as your company’s anniversary month. During that time, send out cards to your customers reminding them that you appreciate their business. Checking in to make... more »
  • How do you capture and hold the attention of your customers when making a sales pitch? Try putting yourself in their shoes and make pitches that are solution-oriented. Talk about return-on-investment, how the products relate to current trends in which homeowners are interested (such as energy efficiency and "green") and give strong examples of how your products can help increase their... more »
  • Have you ever noticed that Home Depot locations are within a mile or two of a Lowe’s store? Or that when you see a McDonald's it’s usually within several blocks of a Burger King? These companies recognize that business success often results when you emulate your competitors’ best business practices. In a retail environment, this means location. Similarly, you need to determine... more »
  • This should be a guiding principle in your business. Treating others as you would like to be treated is a fundamental approach to a successful business and a successful life. Applying this principle alone will save you more time and energy than you can imagine. It will open opportunities for new business, keep your existing customers happy and calling back to do more business with you, and allow... more »
  • Measure your progress by keeping score of what works and what doesn't. Spend more time, money and resources on what works to become the Company of Choice. Evaluate your progress on a monthly, quarterly, semi-annual, and annual basis. Another good exercise is to reflect on where you were three, five or even 10 years ago. This assessment of your progress will give you a reality check. Also, set up... more »
  •   Encourage your employees to brag about you as the Company of Choice. Give your employees total permission to promote your company. Help them to appreciate the value of powerful marketing and promotion. Discuss new promotional ideas with them and get their feedback. Explain your marketing strategies to them so that they feel involved in the process. Give permission to your vendors and trade... more »