Latest Articles in COLUMN

  • Start with a sound strategy
    Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers.  Hiring good salespeople is necessary, but that alone is hardly a viable strategy. Sure, a good salesperson can knock on doors,... more »
  • Themes and observations from GlassBuild America: The Glass, Window & Door Expo
    Having physically recovered from walking the entire 187,000-net-square-foot exhibit floor at GlassBuild America last month, I’m inspired by all the meaningful and insightful conversations I was able to have with many of the exhibitors and attendees. The vibe, in a word, was solid. Sure, many admitted that the year started out slow; multiple sources who do business outside the U.S. added... more »
  • How Masterminds can help businesses grow
    The great Jim Rohn, one of the grandfathers of modern motivational speaking, made the controversial statement that we are the average of the five people with whom we spend the most time. This is our inner circle—one of the most influential forces in our lives. It’s a major component of our success and can be a springboard or a wet blanket.  Our inner circle comprises the people... more »
  • What constitutes a trade secret and best practices to protect them
    A trade secret involves confidential information that provides (or will provide) economic benefit or advantage to a business that would be lost if it were misappropriated or disseminated to the public. State and federal laws include various remedies that provide businesses ways to protect the value of these assets. A basic understanding of trade secret protection should enable a business to make... more »
  • The next and final edition of this three-part series will highlight more about the installation of the differing mounting configurations.  Last month, we began this column mini-series on installation by describing the two most common wall types with respect to the configuration of their water resistive barrier—surface barrier and membrane/drainage systems—and introduced the two... more »
  • A Note from the Window & Door Dealers Alliance WDDA is pleased to recognize this year’s honorees as among the best in the industry. We are excited to extend existing memberships to some of the winners and welcome the others as new faces of the Alliance. They join a growing membership of professionals dedicated to strengthening their businesses and elevating the industry.  Dealers... more »
  • Navigating the variables
    No matter how stringent the building code or the underlying performance standard, proper installation is the ultimate key to performance quality of fenestration products. This can be more complicated than it may seem at first glance, owing to the variety of product configurations and the types of exterior walls into which they are to be installed. Despite its importance, installation does not... more »
  • Take advantage of all the GlassBuild America Expo has to offer
    GlassBuild America: The Glass, Window & Door Expo and Window & Door Dealer Day are finally upon us, with the latter event beginning on the 16th of this month in Atlanta. Most of the industry has spent months prepping for this biggest event of the year. Now that we’re here, we can finally be in the moment to experience the show. We had a number of “influencers”—that... more »
  • Should industry standards be available to the public free of charge?
    Many current building codes incorporate AAMA or ASTM standards into the code sections relating to windows and doors. For example, the 2009 IRC Section R612.3 states that windows with fall prevention devices and window guards “shall comply with the requirements of ASTM F 2090.” But the ASTM standard is only referenced, not quoted. To figure out just what are requirements of ASTM F... more »
  • Do customers keep browsing after they visit your website?
    Many industry websites are like shoe stores at the mall. Trust me; it’s not as much of a stretch as one may think. Consider the following scenario: You want to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price. ... more »