Latest Articles in COLUMN

  • Lessons from Irma, Part 1
    Above: All building products on this new construction home on Sugarloaf Key are certified with Miami-Dade Notices of Acceptance and tested for multiple large missile impacts to both the glass and framing members. No structural or water damage reported at the home following Irma. Below: Debris lines a heavily damaged street on Little Torch Key. (All images courtesy of the author.) Editor’s... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »
  • How companies can prepare for the Internet of Things
      The Internet of things, or IoT, represents a game-changing advancement in technology for window and door manufacturers. By incorporating digital connectivity on the production floor, manufacturers will have significant advantages in their market. These include insights to create better processes and new revenue opportunities, better worker productivity and safety, and predictive... more »
  • Can you market your products as made in the USA?
    While it may seem that “buying American” is being pushed even more these days, research shows that consumers have been keen on buying American-made products for some time. A Consumer Reports article from 2015 reported that eight in 10 American consumers would rather buy an American-made product than a foreign one and many would pay 10 percent more for it.  One easy way to... more »
  • Creating a culture of safety and preventing injuries in the manufacturing facility
    Editor’s Note: In the Trenches is a new column from Window & Door where we’ll delve into all angles of the issues from the factory floor that matter most to manufacturers and fabricators. Have a suggestion for a topic? Email with your comments, thoughts and suggestions. According to the Bureau of Labor Statistics, the window and door manufacturing industry... more »
  • Good news/bad news for business
    The new Tax Cuts and Jobs Act is largely positive for business but has some potentially devilish details to navigate. This is an inevitable result for a measure pieced together through a myriad of compromises among varied interests. But then, as has also been observed, if both sides are dissatisfied, chances are it’s a good deal overall. Corporate tax rate The centerpiece of the TCJA is the... more »
  • Editor’s Note: While Window & Door will continue to report on the codes and standards that are relevant to the fenestration community, this is the last installation of Code Arena by Julie Ruth. We thank her for her informative columns over the years and wish her much happiness in her retirement. Enjoy this farewell from the true professional who helped our manufacturers and dealers stay... more »
  • The WDDA would like to recognize and thank its current Advisory Council member volunteers: Cori Brown Franklin Window and Door Inc. Scott Brown  Franklin Window and Door Inc.  Jana Goodrich Seaway Window and GrandView Home Enhancements Jim Lett Sr. A.B.E. Doors & Windows Rick Locke, Windows, Doors & More Inc. Damon Millar Fenessco Inc. Jim Snyder WindowJim... more »
  • A call to action for manufacturers
    Legal and compliance issues facing the industry continue to evolve and mature. Certification, code-compliance and best-practices improvement remain key opportunities for our clients in this, and every, year. But there are a few items on our radar for 2018 that, maybe, should be on yours as well. Energy Star Right now, it is fair to say that a lot of uncertainty exists about the shape of Energy... more »
  • Improve your organic search results in 2018
    Regular readers know I remain a strong proponent of doing everything possible to make your window and door website rank as highly as possible in organic (unpaid) local search results. While pay-per-click advertising and other internet marketing techniques have gained traction in recent years, local businesses still get the bulk of online lead generation, conversions and revenue from ranking... more »