Latest Articles in COLUMN

  • Should industry standards be available to the public free of charge?
    Many current building codes incorporate AAMA or ASTM standards into the code sections relating to windows and doors. For example, the 2009 IRC Section R612.3 states that windows with fall prevention devices and window guards “shall comply with the requirements of ASTM F 2090.” But the ASTM standard is only referenced, not quoted. To figure out just what are requirements of ASTM F... more »
  • Do customers keep browsing after they visit your website?
    Many industry websites are like shoe stores at the mall. Trust me; it’s not as much of a stretch as one may think. Consider the following scenario: You want to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price. ... more »
  • Tips for creating case study content
    SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online reviews—he offers the following examples for creating case studies. Videos Everyone knows... more »
  • A look inside Stealth Finishing’s color technologies
    Editor’s note: This case study is an extension of the conversation from an In the Trenches article originally published in the August issue of Window & Door. Click here to read about lamination as a finishing option for fenestration. As the demand for color in the window industry increases, so does the demand for applicators of these finishes. This trend was a key reason for the... more »
  • The (not-so-obvious) connection between website conversion & SEO
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, see Katie... more »
  • Latest market study shows continued growth
    The current edition of the AAMA U.S. Industry Statistical Review and Forecast, focused exclusively on the fenestration market, shows that total housing starts continued their growth curve in 2018. Total housing starts growth included gains in the single-family segment of 3 percent. New housing is expected to grow by 1.4 percent in 2019, led by single-family housing starts. The overall new housing... more »
  • Welcome to your new Window + Door magazine
    Loyal readers may have been caught off guard with the new logo and updated look to Window + Door. But I assure our entire audience, inside our beautiful facelift, we’re still us. As our new tagline indicates, we’re still dedicated to residential fenestration coverage, from source to sale.   We’ll continue to curate a wealth of content that keeps residential window and... more »
  • The nature and consequences of out-of-state subpoenas
    Most litigation takes place in the state court system. For example, a dispute arising out of construction in Illinois will normally be litigated in a regional Illinois state court. There are exceptions, but this is the general rule. This remains true even if some of the parties have their principal places of business outside Illinois.   If your Minnesota-based business was somehow... more »
  • A look at lamination as a finishing option for fenestration
    Bronze remains a dominant residential color, as do subtle earth tones like clay and almond. (Image courtesy of the author.) The window industry continues to see an increasing request for colors. Today’s consumers demand more color and design options, inside and out, both for new construction and especially in the replacement market. Homeowners want the chance to complement or accent the... more »
  • This year’s program focuses on digital marketing, online identity, SEO, geotargeting and geofencing
    Event at a Glance  Window & Door Dealer Day September 16 Omni Atlanta Hotel at CNN Tower Schedule of Events*  8:30-10:00 a.m. Breakfast and Dealer of the Year Awards Ceremony  10:00-10:15 a.m. Introductions and Icebreaker  10:15-11:15 a.m. Standing for Something: Forging and Communicating Your Company’s Online Identity  11:15-11:30 a.m.Networking... more »