Latest Articles in FEATURE ARTICLE

  • How brand awareness and company assessment factor into recruiting and company culture
    In the article Investing in the #1 Asset published in the March/April 2019 issue, sources shared insights on how strong personnel relationships build better businesses. Part of the relationship equation relies on how employees see the company they work for. Here, brand awareness comes into play as part of the personnel equation, as does improving company leadership. Brand awareness While... more »
  • Strong personnel relationships build better businesses
    Business leaders often say people are their number one asset. People make business run. The industry is feeling this need for people now more than ever as demand is up, but the labor shortage and struggle to keep top-quality employees continues.  Additional resources to download 5 Dysfunctions of a Team Best Practices for Effective Feedback Developing Others Three Perceptual Positions... more »
  • Focus on simple, not easy
    Color technology has advanced significantly, enabling darker color window frames that avoid limitations such as heat buildup. (All images courtesy of the author.) As a fenestration professional, I’ve spent a quarter of a century looking at and evaluating windows, from the lineals and seals to the profiles. I’ve also learned to step back and take a consumer’s view by looking... more »
  • Today’s clients demand not only the right look for their home, but also efficiency and durability in the products they select. As such, functionality, aesthetics and efficiency reign supreme in this year’s product showcase of top-selling windows and doors. Check out the following product details not only to discover which systems are making the most for companies’ bottom lines,... more »
  • How to meet customers where they are
    Online disruption has arrived for almost every industry and market. Many are afraid of what these changes mean to their business, but I believe there is a huge opportunity for those who look at the shifts happening and take advantage of them. Companies in the building materials space that can leverage the shifts we’re seeing in how people want to buy will grow awareness, drive sales and... more »
  • The WinDoor trade show moved into Quebec City in 2018, bringing together fenestration professionals from both the residential and commercial sectors of the industry. Window & Door was on hand to cover the event, flooding all our fans’ Twitter and Instagram feeds with live updates from Quebec City. For those who missed the online action, here’s a highlight of the products that... more »
  • Design & Construction Week features the co-location of the National Association of Home Builders’ International Builders’ Show and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show, held Feb. 19-21 in the Las Vegas Convention Center. This mega-event will bring together more than 80,000 builders, general contractors, remodelers, designers,... more »
  • Insights into the dealer segment of the fenestration market
    To better understand the current climate of the window and door dealer sector, The Farnsworth Group, partnered with the Window & Door Dealers Alliance, to conduct a benchmarking study measuring the sales, trade association interest, value propositions, and business confidence of window and door dealers, wholesale dealers, lumber and building material dealers, and window retailers/replacement... more »
  • In midst of expansion, economists scour for signs of a possible recession
    Weighing In | The factors that play into the forecast One of the challenges of forecasting the economy’s path, and that of the housing market, is the host of factors that could knock it off its expected route.  Labor Paul Bishop, vice president of research for NAR, says one of the ongoing factors to watch in the economy, particularly in housing construction, is the scarcity of labor... more »
  • How did your staff levels change in 2018? More than half of the total respondents to the survey added staff in 2018. Employers used online job boards as their major recruiting method in 2018. Most used major sites like Monster and Indeed, with a negligible percentage opting for trade job boards. Word of mouth was the next most successful method of finding labor, trailed by internal referral... more »