Latest Articles in FEATURE ARTICLE

  • Everyone receives marketing emails from companies promoting their products. Sometimes even a competitors’ marketing email can spark a new idea. When executed properly, email marketing is a powerful, yet relatively inexpensive, tool. However, if a company is lackluster about its e-marketing efforts, there are pitfalls that can have severe consequences on business communications. E-marketing... more »
  • An owner’s exit from a business will probably be the largest financial event of their life. Further, harvesting the illiquid wealth trapped in a business can also be one of the most complex transactions an owner will face. Key to navigating this process is gathering the best information to minimize risk, to make correct decisions, and to understand the financial and strategic control issues... more »
  • Browse the latest styles of windows from contemporary and modern and in a variety of materials. Plus, manufacturers provide key selling points dealers can use in their sales pitches. View the Products more »
  • Browse the latest innovations in components for the manufacture and installation of residential windows, plus hardware options from manufacturers. View the Products more »
  • A snapshot of the looming fate of the Energy Star program
    Many manufacturers make energy efficient products but can’t justify the costs associated with labeling. (Image courtesy of Energi Fenestration Solutions, energifenestration.com) For the many residential window and door manufacturers that comprise the fenestration industry, Energy Star has been a way of life since 1992. Now, that program may be substantially changing or going away... more »
  • A collection of the latest technologies and advancements in door components for the manufacture of residential doors
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  • Browse the latest styles in entry doors the custom options for each. Plus, manufacturers provide the key selling points dealers can convey in their pitches.
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  • Capture business wealth and pass the baton to the next generation
    Editor's Note: This is the first in a series of articles on exit planning and succession that will run in the remainder of our 2017 issues. If you have an exit/succession story to share, please email Emily Thompson, editor in chief, at ethompson@glass.org. (This series originally ran in Glass Magazine, Window & Door's sister publication.) In running your window and door business there is only... more »
  • Driving door sales margins by offering personalization
    As one of the home’s most important curb appeal features, personalized front entry doors are growing in popularity. (Images courtesy of Simpson Door Co.) “You can have any color, as long as it’s black,” Henry Ford is quoted as saying about his revolutionary Model T automobile. Although his narrow product focus brought affordable cars to the masses a century ago,... more »
  • A multi-generational call for a personal brand
    The front door, which is the hallmark piece of a home, represents a homeowner’s individual brand. Today, that brand can take on many different looks. Homeowners can add a pop of color to their door or incorporate door glass. Dealers must put on the ‘designer’ hat and help customers create one-of-a-kind, personalized entryways. (Images courtesy of ODL Inc.) We tend to... more »