Latest Articles in Strategy Session

  • The 10 commandments of home show success
    When we take time to plan for the future, we set ourselves up to get a leg up on our competition. There are a few places in the home retail sales business where future planning can save big bucks. Home shows are one of them. Home shows can be a great source of leads, can help increase local brand awareness with both homeowners and fellow home professionals, and can even be a source of camaraderie... more »
  • One path to success is trial and error
    Window and door dealers are invited to join Madeleine MacRae, along with a roomful of their peers, for Window & Door Dealer Day, held Sept. 13, 2018, at the Encore at Wynn. The author will participate as a moderator for a group discussion about marketing and will additionally present a general session, The Truth about Trial and Error. Register at wddalliance.org/window-door-dealer-day.html.... more »
  • How dealers can get comfortable with the new tech-focused reality of doing business
     Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years with paper folders, phone calls and a wealth of... more »
  • Identify the client and tailor your message
    Bonus: Online Learning Opportunity | The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. These sessions are free to members but all dealers are eligible to attend. Email kgregg@glass.org for information on how to register. Not long ago, I was on a call with a potential client... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »
  • Improve your organic search results in 2018
    Regular readers know I remain a strong proponent of doing everything possible to make your window and door website rank as highly as possible in organic (unpaid) local search results. While pay-per-click advertising and other internet marketing techniques have gained traction in recent years, local businesses still get the bulk of online lead generation, conversions and revenue from ranking... more »
  • How video is changing the game
    Author's Note: Join the ranks of the best of the best who leverage this simple and effective tool to wow their prospects, crank up their close rate and increase their average sales price. Get exclusive access to a free training on how to plan, script, shoot and send a video introduction by texting videointro to 44222.    In-home sales consultations can be an intimidating practice... more »
  • Lock down your website; lock up more web leads
    HTTPS Explained What is HTTPS? It stands for Hypertext Transfer Protocol Secure. Basically, HTTPS is the secure version of HTTP, the protocol used to move data between your website browser (e.g., Google Chrome, Mozilla Firefox, etc.) and the website you’re connected to (e.g., https://www.bluecorona.com). When the “S” is present, all data exchanged is encrypted or... more »
  • Demystifying the budget conversation
    Why is it that, when you mention the word budget, homeowners freeze? An otherwise pleasant conversation suddenly comes to a screeching halt as soon as you dare to say “let’s talk about your budget.” The response, more often than not, is crickets. Truth is: homeowners are afraid of being wrong, of overspending or being duped. Not to mention, most are unfamiliar with the products... more »
  • Invest in tools that upsell window performance
    It's crucial for dealers to use the available space to its full potential, all with the sale in mind, according to Window & Door Dealer Days panelists. (Image courtesy of Franklin Window & Door) For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer.... more »