Latest Articles in Strategy Session

  • Take advantage of all this free online tool has to offer
    How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the post, which makes it more likely to catch the eye of someone scanning the search results... more »
  • What changes are coming and how to address them
    Tip When creating content and building an online presence, use natural language that reflects how customers talk about your product in real life. Content that matches buyers’ search terms will rank higher in the search engines. Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in... more »
  • How to get the customers you want when you need them
    It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals.  The good news is that, with the expanding construction trends and demand for energy efficiency, the... more »
  • Would you want to work for you?
    If you had the opportunity to work for yourself, would you? This question has been popping up in conversations with several clients lately. It’s come up during a board strategy session. It’s been discussed during coaching calls. And, it’s come up while discussing the challenges of working in a multi-generational workplace.  It’s so easy to point out the mistakes of... more »
  • The 10 commandments of home show success
    When we take time to plan for the future, we set ourselves up to get a leg up on our competition. There are a few places in the home retail sales business where future planning can save big bucks. Home shows are one of them. Home shows can be a great source of leads, can help increase local brand awareness with both homeowners and fellow home professionals, and can even be a source of camaraderie... more »
  • One path to success is trial and error
    Editor’s Note: As part of a series of online learning opportunities for window and door dealers, Madeleine MacRae and The Window & Door Dealers Alliance will host a brand new webinar next Tuesday, Nov. 6 at 2 p.m. EST. Click here to watch a video preview of the webinar, Systems Make Sales: How to Grow Your Sales Team and Help Them Make More Sales, and ... more »
  • How dealers can get comfortable with the new tech-focused reality of doing business
     Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years with paper folders, phone calls and a wealth of... more »
  • Identify the client and tailor your message
    Bonus: Online Learning Opportunity | The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. These sessions are free to members but all dealers are eligible to attend. Email kgregg@glass.org for information on how to register. Not long ago, I was on a call with a potential client... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »
  • Improve your organic search results in 2018
    Regular readers know I remain a strong proponent of doing everything possible to make your window and door website rank as highly as possible in organic (unpaid) local search results. While pay-per-click advertising and other internet marketing techniques have gained traction in recent years, local businesses still get the bulk of online lead generation, conversions and revenue from ranking... more »