Latest Articles in June/July 2017

  • Everyone receives marketing emails from companies promoting their products. Sometimes even a competitors’ marketing email can spark a new idea. When executed properly, email marketing is a powerful, yet relatively inexpensive, tool. However, if a company is lackluster about its e-marketing efforts, there are pitfalls that can have severe consequences on business communications. E-marketing... more »
  • Do average people, collectively, have a better crystal ball than the professional pundits? In “The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations” (2004), author James Surowiecki argues that a diverse collection of independently deciding individuals is likely to make certain types of decisions and... more »
  • An owner’s exit from a business will probably be the largest financial event of their life. Further, harvesting the illiquid wealth trapped in a business can also be one of the most complex transactions an owner will face. Key to navigating this process is gathering the best information to minimize risk, to make correct decisions, and to understand the financial and strategic control issues... more »
  • Browse the latest styles of windows from contemporary and modern and in a variety of materials. Plus, manufacturers provide key selling points dealers can use in their sales pitches. View the Products more »
  • Responding to testing notice and requests
    Most window and door companies have received the call that the products they made or sold are being tested at a jobsite… in less than two days. The dealer, installer or builder on the other end of the line wants a representative on site when the test goes forward. Real dollars are at stake in terms of product waiting to ship to the job or potential legal responsibility. How do you respond... more »
  • Our review of the 2018 International Codes continues this month with a discussion about the update of existing referenced standards. There have been numerous instances where standards that were developed through meticulous adherence to ANSI or ASTM protocols were rejected due to concerns about the standard’s content. Criteria for all referenced standards The International Code Council... more »
  • Lock down your website; lock up more web leads
    HTTPS Explained What is HTTPS? It stands for Hypertext Transfer Protocol Secure. Basically, HTTPS is the secure version of HTTP, the protocol used to move data between your website browser (e.g., Google Chrome, Mozilla Firefox, etc.) and the website you’re connected to (e.g., When the “S” is present, all data exchanged is encrypted or... more »
  • Browse the latest innovations in components for the manufacture and installation of residential windows, plus hardware options from manufacturers. View the Products more »
  • An opportunity in waiting
    A sash being sprayed in a paint booth. (All images courtesy of the author.) When wood-frame windows are the best option for a homeowner, finishing them is part of fulfilling the installation process. Too often, this step is under appreciated. Many may think that it’s no big deal because there really isn’t much there to be painted or stained. But those with window-finishing... more »
  • A snapshot of the looming fate of the Energy Star program
    Many manufacturers make energy efficient products but can’t justify the costs associated with labeling. (Image courtesy of Energi Fenestration Solutions, For the many residential window and door manufacturers that comprise the fenestration industry, Energy Star has been a way of life since 1992. Now, that program may be substantially changing or going away... more »