Latest Articles in In the Dealer's Corner

  • This year’s program focuses on digital marketing, online identity, SEO, geotargeting and geofencing
    Event at a Glance  Window & Door Dealer Day September 16 Omni Atlanta Hotel at CNN Tower Schedule of Events*  8:30-10:00 a.m. Breakfast and Dealer of the Year Awards Ceremony  10:00-10:15 a.m. Introductions and Icebreaker  10:15-11:15 a.m. Standing for Something: Forging and Communicating Your Company’s Online Identity  11:15-11:30 a.m.Networking... more »
  • Record keeping, training and continuing education are key to complying with the EPA’s Lead Renovation, Repair and Painting Rule
    What to Do if the EPA Walks Through the Door Seaway provides the following tips to its dealer base to help them manage potential run-ins with the EPA. Maintain and be able to produce current, correct and complete documentation. Do not engage in small talk; keep the visit strictly business since the EPA’s primary goal in visiting is to find prosecutable violations. Contact the company... more »
  • Survey says: yes
    WDDA at Work Here’s what your Window & Door Dealers Alliance was busy with in Q1.  Window and Door Market Research Study The first of its kind in the industry, the Benchmarking Report studied attitude and usage research among window and door dealers and retailers. Conducted by The Farnsworth Group, findings were initially presented at Window & Door Dealer Day 2018 and... more »
  • Dealers weigh in; business practices play into the equation
    While brand recognition may play a large role in a best-selling window or door system, the success of products is also partly based on the market a dealer is operating out of, as well as the market they have chosen to sell in, according to members of the Window & Door Dealers Alliance.  Rick Locke of Windows, Doors & More, knows a good system is one that meets customer and project... more »
  • Former Dealers of the Year share insights
     On September 13, the Window and Door Dealers Alliance, along with Window & Door magazine, honored its 2018 Dealer of the Year recipients at a ceremony at Window & Door Dealer Day in Las Vegas. This prestigious program honors excellence in the window and door industry, and this year’s honorees represent new and innovative programs and processes.  While these stories... more »
  • As WDDA’s associate director of industry and member engagement, I have the opportunity to visit window and door dealers across the country and learn about their businesses, their challenges and their needs.  With several states and showrooms behind me, I’ve come across some common challenges and concerns facing retail window and door dealers. I’m also learning what dealers... more »
  • Gearing up for the networking event of the year
    SEPTEMBER 13 Encore at Wynn | Las Vegas SCHEDULE OF EVENTS*  8:00-8:30 a.m. Continental Breakfast 8:30-9:00 a.m. Introductions and Icebreaker 9:00-10:15 a.m. Keynote: Build Depth and Create a Succession Plan in 8 Steps 10:15-10:45 a.m. Networking Break 10:45-11:30 a.m. Dealer to Dealer Discussion: Workforce Development 11:30 a.m.-12:30 p.m.... more »
  • Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • Dealers keep up with demand even as labor issues take a toll
    Spring is well underway and has brought with it renewed energy and focus—a good thing, seeing as Window & Door Dealers Alliance members find themselves in the midst of their busy season. If the conversations I’ve had with our members are any indication, dealers are experiencing thriving market conditions and an industry poised for prosperity. I’m told there are more... more »