Latest Articles in In the Dealer's Corner

  • May 14, 2019
    COLUMN : In the Dealer's Corner | Markets & Trends

    Is Vinyl Still No. 1?
    Survey says: yes
    WDDA at Work Here’s what your Window & Door Dealers Alliance was busy with in Q1.  Window and Door Market Research Study The first of its kind in the industry, the Benchmarking Report studied attitude and usage research among window and door dealers and retailers. Conducted by The Farnsworth Group, findings were initially presented at Window & Door Dealer Day 2018 and... more »
  • March 6, 2019
    COLUMN : In the Dealer's Corner | Sales & Marketing

    Best-selling Door and Window Systems
    Dealers weigh in; business practices play into the equation
    While brand recognition may play a large role in a best-selling window or door system, the success of products is also partly based on the market a dealer is operating out of, as well as the market they have chosen to sell in, according to members of the Window & Door Dealers Alliance.  Rick Locke of Windows, Doors & More, knows a good system is one that meets customer and project... more »
  • October 15, 2018
    COLUMN : In the Dealer's Corner, THE TALK... | Strategies & Practices

    A Legacy of Excellence
    Former Dealers of the Year share insights
     On September 13, the Window and Door Dealers Alliance, along with Window & Door magazine, honored its 2018 Dealer of the Year recipients at a ceremony at Window & Door Dealer Day in Las Vegas. This prestigious program honors excellence in the window and door industry, and this year’s honorees represent new and innovative programs and processes.  While these stories... more »
  • August 30, 2018
    COLUMN : In the Dealer's Corner

    News from the Road
    As WDDA’s associate director of industry and member engagement, I have the opportunity to visit window and door dealers across the country and learn about their businesses, their challenges and their needs.  With several states and showrooms behind me, I’ve come across some common challenges and concerns facing retail window and door dealers. I’m also learning what dealers... more »
  • August 7, 2018
    COLUMN : In the Dealer's Corner

    Sneak Peek: Window & Door Dealer Day
    Gearing up for the networking event of the year
    SEPTEMBER 13 Encore at Wynn | Las Vegas SCHEDULE OF EVENTS*  8:00-8:30 a.m. Continental Breakfast 8:30-9:00 a.m. Introductions and Icebreaker 9:00-10:15 a.m. Keynote: Build Depth and Create a Succession Plan in 8 Steps 10:15-10:45 a.m. Networking Break 10:45-11:30 a.m. Dealer to Dealer Discussion: Workforce Development 11:30 a.m.-12:30 p.m.... more »
  • June 14, 2018
    COLUMN : In the Dealer's Corner | Sales & Marketing

    A Customer Focus
    Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • May 15, 2018
    COLUMN : In the Dealer's Corner | Strategies & Practices

    Surviving the Busy Season
    Dealers keep up with demand even as labor issues take a toll
    Spring is well underway and has brought with it renewed energy and focus—a good thing, seeing as Window & Door Dealers Alliance members find themselves in the midst of their busy season. If the conversations I’ve had with our members are any indication, dealers are experiencing thriving market conditions and an industry poised for prosperity. I’m told there are more... more »