Latest Articles in Sales & Marketing

  • Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into... more »
  • Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register. Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and feels... more »
  • The (not-so-obvious) connection between website conversion & SEO
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, see Katie... more »
  • Take advantage of all this free online tool has to offer
    How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the post, which makes it more likely to catch the eye of someone scanning the search results... more »
  • Your business is on trial; you need a capable attorney
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. Click here to find out more about the event and to register.  Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to... more »
  • What changes are coming and how to address them
    Tip When creating content and building an online presence, use natural language that reflects how customers talk about your product in real life. Content that matches buyers’ search terms will rank higher in the search engines. Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in... more »
  • Claim it, update it, benefit from it
    Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google. To put this awesome online marketing tool to work, click here. From this page, users can claim a business and, at the very least, make sure everything on the company’s page is... more »
  • Dealers weigh in; business practices play into the equation
    While brand recognition may play a large role in a best-selling window or door system, the success of products is also partly based on the market a dealer is operating out of, as well as the market they have chosen to sell in, according to members of the Window & Door Dealers Alliance.  Rick Locke of Windows, Doors & More, knows a good system is one that meets customer and project... more »
  • How to get the customers you want when you need them
    It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals.  The good news is that, with the expanding construction trends and demand for energy efficiency, the... more »
  • How to meet customers where they are
    Online disruption has arrived for almost every industry and market. Many are afraid of what these changes mean to their business, but I believe there is a huge opportunity for those who look at the shifts happening and take advantage of them. Companies in the building materials space that can leverage the shifts we’re seeing in how people want to buy will grow awareness, drive sales and... more »