Latest Articles in Sales & Marketing

  • It’s safe to assume that the majority of consumers have used social media to communicate with a business. And, a 2018 study by GlobalWebIndex found that more than half of social browsers use social media to research new products and services. Thus, social media marketing is a must to compete online today, but window and door companies without a comprehensive strategy may find they aren't... more »
  • Start with a sound strategy
    Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers.  Hiring good salespeople is necessary, but that alone is hardly a viable strategy. Sure, a good salesperson can knock on doors,... more »
  • How Masterminds can help businesses grow
    The great Jim Rohn, one of the grandfathers of modern motivational speaking, made the controversial statement that we are the average of the five people with whom we spend the most time. This is our inner circle—one of the most influential forces in our lives. It’s a major component of our success and can be a springboard or a wet blanket.  Our inner circle comprises the people... more »
  • Do customers keep browsing after they visit your website?
    Many industry websites are like shoe stores at the mall. Trust me; it’s not as much of a stretch as one may think. Consider the following scenario: You want to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price. ... more »
  • Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into... more »
  • Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register. Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and feels... more »
  • The (not-so-obvious) connection between website conversion & SEO
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, see Katie... more »
  • Take advantage of all this free online tool has to offer
    How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the post, which makes it more likely to catch the eye of someone scanning the search results... more »
  • Your business is on trial; you need a capable attorney
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. Click here to find out more about the event and to register.  Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to... more »
  • What changes are coming and how to address them
    Tip When creating content and building an online presence, use natural language that reflects how customers talk about your product in real life. Content that matches buyers’ search terms will rank higher in the search engines. Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in... more »