Latest Articles in Sales & Marketing

  • Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. Advertisements... more »
  • GlassBuild America: The Glass, Window & Door Expo is the largest gathering place for the entire glass, window and door industries in North America. More than 400 exhibitors have been prepping for the event for months and attendees are just gearing up for their annual opportunity to meet face-to-face with suppliers and peers.  Coming up September 12-14 in Las Vegas, residential window and... more »
  • Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • How understanding your client’s window and door can land the sale
    Window and door dealers are a product-focused bunch—and why wouldn’t we be? Manufacturer training and new innovative products are important parts of our world. We have to know how products will perform, compare and behave. However, this focus can lead us astray, causing us to ask the wrong questions at crucial times. One recent concept I read, from the book “The Innovator’... more »
  • I’ve written it many times before, but it bears repeating: you can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition. When was the last time you took a... more »
  • Identify the client and tailor your message
    Bonus: Online Learning Opportunity | The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. These sessions are free to members but all dealers are eligible to attend. Email kgregg@glass.org for information on how to register. Not long ago, I was on a call with a potential client... more »
  • For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just placing... more »
  • Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three most consistent complaints I hear about growing businesses. Getting... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »
  • Social media trends to put into practice
    Social media challenges for businesses in 2018 will include the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies, says James Mulvey, senior social media strategist, Hootsuite. Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry leadership, Hootsuite.  1.... more »