Latest Articles in Sales & Marketing

  • Can pay-per-click ads affect organic search results?
    Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus. But a... more »
  • Improve your organic search results in 2018
    Regular readers know I remain a strong proponent of doing everything possible to make your window and door website rank as highly as possible in organic (unpaid) local search results. While pay-per-click advertising and other internet marketing techniques have gained traction in recent years, local businesses still get the bulk of online lead generation, conversions and revenue from ranking... more »
  • Recently, an employee of one of the Window & Door Dealers Alliance member companies received the following email message: Hi. I would like to know if you have 59.5 in. x 47.5 in. Right-Hand Sliding Low-E Argon Glass Vinyl Windows In Stock ?If Not Can It be Ordered ? I will like to know the price and will make payment with my Credit Card.Please advise so we can proceed.Have a nice day. Regards... more »
  • Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine "spiders... more »
  • According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies. Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry... more »
  •  Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom. Identify new displays: research trending hardware, colors and features Identify new literature or signage; place it near the entrance Display home and design magazines; open them to the pages that feature brands you carry Identify training... more »
  • Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future. Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from... more »
  • How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery... more »
  • How video is changing the game
    Author's Note: Join the ranks of the best of the best who leverage this simple and effective tool to wow their prospects, crank up their close rate and increase their average sales price. Get exclusive access to a free training on how to plan, script, shoot and send a video introduction by texting videointro to 44222.    In-home sales consultations can be an intimidating practice... more »
  • Twenty-four hours. That is the magical window of time between the inspired moment in which a lead reaches out to a business to secure services and the time by which they have completely forgotten the business’s name. Now, those lucky enough to have an established brand with brilliant reviews and personal recommendations may eke out as much as 48 hours, but this is a luxury of only a few.... more »