Latest Articles in Sales & Marketing

  •  Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom. Identify new displays: research trending hardware, colors and features Identify new literature or signage; place it near the entrance Display home and design magazines; open them to the pages that feature brands you carry Identify training... more »
  • Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future. Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from... more »
  • How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery... more »
  • How video is changing the game
    Author's Note: Join the ranks of the best of the best who leverage this simple and effective tool to wow their prospects, crank up their close rate and increase their average sales price. Get exclusive access to a free training on how to plan, script, shoot and send a video introduction by texting videointro to 44222.    In-home sales consultations can be an intimidating practice... more »
  • Twenty-four hours. That is the magical window of time between the inspired moment in which a lead reaches out to a business to secure services and the time by which they have completely forgotten the business’s name. Now, those lucky enough to have an established brand with brilliant reviews and personal recommendations may eke out as much as 48 hours, but this is a luxury of only a few.... more »
  • Five strategies to help maintain your profit
    Editor’s Note: Vince DiCecco will be a moderator and speaker at this year’s Window & Door Dealer Days, held September 12-13 in Atlanta. DiCecco will present a candid introspective on “The TLC Factor—Trustworthiness, Likability and Convenience” and will moderate a breakout discussion on labor, hiring and employment. Click here for more information.  The old... more »
  • Wide-ranging search terms suggest missed business opportunities for bi-fold door sellers
    Door and window manufacturers are failing to capture the full market for bi-fold doors due to the different terms users search for online, new data suggests. An online survey by door and window manufacturer Origin invited 500 members of the UK public to look at a picture of a bi-fold door and describe what they saw. The results showed that just 36 percent used the term ‘bi-fold door.... more »
  • Link building is one of the most important facets of search engine optimization for any website, including for window and door manufacturers and dealers. Even wonderfully designed websites—those that are jam-packed with informative content and relevant keywords, lots of images and videos, and wisely chosen headlines, meta descriptions and meta tags—are missing a foundational aspect of... more »
  • Everyone receives marketing emails from companies promoting their products. Sometimes even a competitors’ marketing email can spark a new idea. When executed properly, email marketing is a powerful, yet relatively inexpensive, tool. However, if a company is lackluster about its e-marketing efforts, there are pitfalls that can have severe consequences on business communications. E-marketing... more »
  • With do-not-call and anti-spam laws in effect, it has become difficult for companies to run direct marketing campaigns to reach potential customers. Many industries, including replacement windows and home improvements, are reverting to door-to-door sales using modern technologies and putting salespeople back on the street to showcase their products or services. Following are 10 best... more »