Latest Articles in Sales & Marketing
-
May 9, 2015Many businesses expend a tremendous amount of effort to develop the “perfect” sales strategy, but few make a concerted commitment to study how people make buying decisions. Author and noted speaker Jeffrey Gitomer often reminds sales professionals and managers of his trademarked mantra—“People don’t like to be sold, but they love to buy!” In my opinion, that should be any sales organization’s... more »
-
May 9, 2015Help customers specify the right exterior door for their applicationSome manufacturers offer specialized wood doors without exterior cladding that can be used in homes with no protective overhang, yet still carry up to a 10-year warranty. Just as a home’s front door is crucial for homeowners to create personalized curb appeal, it is equally important for dealers to help lead them to the right door. This is especially true for high-end projects,... more »
-
April 21, 2015Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
-
March 31, 2015With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
-
March 17, 2015Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces. Safe... more »
-
February 3, 2015Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
-
January 29, 2015Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
-
January 27, 2015At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
-
January 20, 2015“Mobile” is a word everyone knows, but it has a specific meaning regarding online marketing. But what exactly does mobile mean in this context and how can you optimize your website for mobile devices? Responsive DesignMobile refers to the way potential customers are receiving information online via mobile devices, such as smartphones and tablets. Not only did sales for this category... more »
-
December 2, 2014Groupon and other deal-of-the-day services, such as LivingSocial and AmazonLocal, have been big business the past few years. Many consumers love them because they can get huge discounts, typically ranging from 50 to 70 percent. But they can be a mixed bag, at best, for the local businesses that contract with such deal-a-day websites. Every business that partners with Groupon is required to cut... more »