Latest Articles in Sales & Marketing

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    Simonton Windows has worked to establish an infrastructure and now is poised to reach beyond the trades to become a recognized name with consumers across the country
    Simonton Windows grew throughout the '90s to become one of the first vinyl window manufacturers with a national presence. One key to that achievement was its efforts to set an industry benchmark of seven days for delivery times nearly a decade ago. John Brunett, Simonton's president, still sees that benchmark as an important element in its growth, although he emphasizes that it is the Parkersburg... more »
  • Implementation is still limited, but Web-based systems for business-to-business transactions are projected to be the norm within two years
    Approaching the holidays, on-line shopping appeared to be the major story of the evening news every night. Amazon.com’s founder was named Time’s Man of the Year. The Super Bowl was renamed the Dot Com Bowl by many as Web-based businesses appeared to dominate this annual advertising showcase. E-commerce is the undeniable buzzword of the business world as we enter the new century and... more »