Latest Articles in Sales & Marketing

  • Twenty-four hours. That is the magical window of time between the inspired moment in which a lead reaches out to a business to secure services and the time by which they have completely forgotten the business’s name. Now, those lucky enough to have an established brand with brilliant reviews and personal recommendations may eke out as much as 48 hours, but this is a luxury of only a few.... more »
  • Five strategies to help maintain your profit
    Editor’s Note: Vince DiCecco will be a moderator and speaker at this year’s Window & Door Dealer Days, held September 12-13 in Atlanta. DiCecco will present a candid introspective on “The TLC Factor—Trustworthiness, Likability and Convenience” and will moderate a breakout discussion on labor, hiring and employment. Click here for more information.  The old... more »
  • Wide-ranging search terms suggest missed business opportunities for bi-fold door sellers
    Door and window manufacturers are failing to capture the full market for bi-fold doors due to the different terms users search for online, new data suggests. An online survey by door and window manufacturer Origin invited 500 members of the UK public to look at a picture of a bi-fold door and describe what they saw. The results showed that just 36 percent used the term ‘bi-fold door.... more »
  • Link building is one of the most important facets of search engine optimization for any website, including for window and door manufacturers and dealers. Even wonderfully designed websites—those that are jam-packed with informative content and relevant keywords, lots of images and videos, and wisely chosen headlines, meta descriptions and meta tags—are missing a foundational aspect of... more »
  • Everyone receives marketing emails from companies promoting their products. Sometimes even a competitors’ marketing email can spark a new idea. When executed properly, email marketing is a powerful, yet relatively inexpensive, tool. However, if a company is lackluster about its e-marketing efforts, there are pitfalls that can have severe consequences on business communications. E-marketing... more »
  • With do-not-call and anti-spam laws in effect, it has become difficult for companies to run direct marketing campaigns to reach potential customers. Many industries, including replacement windows and home improvements, are reverting to door-to-door sales using modern technologies and putting salespeople back on the street to showcase their products or services. Following are 10 best... more »
  • The way homeowners buy has dramatically changed over the past few years. Take a recent Forbes Insights survey, for example, which cited that customers prefer to leverage online technology and in-store visits for major purchases.  Before they even pick up the phone, homeowners are searching websites, reading reviews on Houzz and Yelp, checking Facebook pages, and researching all the brand... more »
  • Does it Still Matter?
    There’s been a lot of talk in the online marketing community about whether keyword rankings are as important as they used to be. Specifically, the question is whether we should bother with tracking and reporting these rankings. The argument against doing so is that there are now many variables that keep us from determining “one true ranking.” A keyword’s rank could vary... more »
  • Salesperson “A” has many opportunities, and he seems to be able to move through the sales process effortlessly and simultaneously. On paper he doesn’t appear to be any more talented or intelligent than any of his peers, but he closes more deals than his peers. Salesperson “B” is full of confidence and charisma and people naturally like him. He knows and understands... more »
  • As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.” Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the... more »