Latest Articles in Strategies & Practices

  • Many manufacturers, distributors and window and door retailers face an ongoing challenge: disposing of surplus inventory. Many practice discounting, liquidating and auctioning unwanted merchandise, but this labor-intensive work can yield little profit.  Another idea is to donate products to charity, also known as product philanthropy or gifts-in-kind donations. This practice has financial... more »
  • The editorial staff at Window & Door is excited to head to Las Vegas next week for GlassBuild America: The Glass, Window & Door Expo, where the who’s who of fenestration professionals will gather for the biggest event for the industry. In addition to tips on how to navigate the show floor and get the most out of the event, we also asked longtime exhibitors and attendees about what... more »
  • A look inside Ply Gem Canada’s manufacturing process
    Right: “To optimize space, we combined two stations into one, with rotating and squaring functionality in the same rack,” Dave Bamford, production supervisor, explains. “[This enables] the operator to install panels on both sides without moving from his present position.” (All images courtesy of Ply Gem.) The story rings true for most all fenestration manufacturers: the... more »
  • The 10 commandments of home show success
    When we take time to plan for the future, we set ourselves up to get a leg up on our competition. There are a few places in the home retail sales business where future planning can save big bucks. Home shows are one of them. Home shows can be a great source of leads, can help increase local brand awareness with both homeowners and fellow home professionals, and can even be a source of camaraderie... more »
  • Trade shows are a key place for machinery purchasing. For attendees looking to buy, it’s important to get prepared now to secure financing and make a wise purchase. If you’re prepared ahead of time, you’re able to make a better deal at the show and secure what you need in an environment when machines are in shorter supply. Look at both your personal and business credit to ensure... more »
  • It is no secret that current owners of window and door dealerships are predominantly folks closer to retirement than to the starting line of their careers. It is also no secret these owners know a lot about the business, and they continue to be hard-charging salespeople and managers.  But there is also a secret that nobody wants to talk about: many businesses are not operating in a way... more »
  • Three keys to higher local search rankings
    The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory. Until it wasn... more »
  • Recruiting and retaining women in the fenestration industry
      The PGT Innovations Leading Ladies program was created by Debbie LaPinska, at the direction of Jeff Jackson, president and CEO of PGTi. With 25 women and growing, the program focuses on mentorship, leadership skills and educational exchange. Read The Return of Rosie, a related article in this month's issue of Window & Door. Further reading on Workforce Development is available... more »
  • Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a powerful... more »
  • One path to success is trial and error
    Window and door dealers are invited to join Madeleine MacRae, along with a roomful of their peers, for Window & Door Dealer Day, held Sept. 13, 2018, at the Encore at Wynn. The author will participate as a moderator for a group discussion about marketing and will additionally present a general session, The Truth about Trial and Error. Register at wddalliance.org/window-door-dealer-day.html.... more »