Latest Articles in Strategies & Practices

  • What changes are coming and how to address them
    Tip When creating content and building an online presence, use natural language that reflects how customers talk about your product in real life. Content that matches buyers’ search terms will rank higher in the search engines. Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in... more »
  • Three women share their unique perspectives on best business practices
    Right: Women are vastly underrepresented in construction. Although women comprise 47 percent of the total U.S. workforce, they represent only 9 percent of the construction workforce. With construction experiencing such an intense labor shortage, opportunities for women abound. Although women comprise about 47 percent of the total U.S. workforce, construction is made up of only 9 percent women,... more »
  • Claim it, update it, benefit from it
    Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google. To put this awesome online marketing tool to work, click here. From this page, users can claim a business and, at the very least, make sure everything on the company’s page is... more »
  • As shipping costs increase and the driver shortage amplifies, the supply chain faces new decisions about operations
    High Tech Trucking on the Horizon? McKinsey & Co. revealed the average supply chain has a digitization level of 43 percent, which was the lowest number of the five business areas the study examined. Only 2 percent of surveyed executives indicated that supply chain is the focus of their digital strategies. That same study showed that companies that aggressively digitize their supply... more »
  • Extreme Lead Generation conference offers actionable takeaways
    Two weeks ago, I attended Professional Remodeler magazine’s Extreme Lead Generation conference. The Window & Door Dealers Alliance was proud to be a partner of this industry event focused on lead generation tools and tactics for home builders and professional remodelers. The energetic and fast-paced programming kept attendees engaged and offered actionable takeaways on topics including... more »
  • Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a place... more »
  • How brand awareness and company assessment factor into recruiting and company culture
    In the article Investing in the #1 Asset published in the March/April 2019 issue, sources shared insights on how strong personnel relationships build better businesses. Part of the relationship equation relies on how employees see the company they work for. Here, brand awareness comes into play as part of the personnel equation, as does improving company leadership. Brand awareness While... more »
  • Dealers weigh in; business practices play into the equation
    While brand recognition may play a large role in a best-selling window or door system, the success of products is also partly based on the market a dealer is operating out of, as well as the market they have chosen to sell in, according to members of the Window & Door Dealers Alliance.  Rick Locke of Windows, Doors & More, knows a good system is one that meets customer and project... more »
  • How to get the customers you want when you need them
    It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals.  The good news is that, with the expanding construction trends and demand for energy efficiency, the... more »
  • Labor shortage problem continues to grow
    In the Industry Watch column from March/April 2018, we noted that availability of qualified labor is increasingly seen as a major problem for both the construction industry and for manufacturers. If anything, the situation has worsened. An industry-wide survey conducted this past summer by Autodesk and the Associated General Contractors of America, says labor shortages remain so significant and... more »