Latest Articles in Strategies & Practices

  • Low labor participation rate requires employers to get creative
      Since Window + Door began covering the post-Recession labor shortage in 2014, a similar theme has been clear throughout: the process of recruiting and retaining employees is constant and ever-changing. Every aspect of the process—from recruitment tactics to branding to labor pools to internal procedures—must adapt to new types of hires and new challenges.  Resources... more »
  • Do customers keep browsing after they visit your website?
    Many industry websites are like shoe stores at the mall. Trust me; it’s not as much of a stretch as one may think. Consider the following scenario: You want to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price. ... more »
  • Earlier this summer, I attended the Window & Door Manufacturers Association Technical & Manufacturing Conference in Minneapolis. Regina McMichael, president of the Learning Factory, opened the meetings with her general session, “Making the Safe Choice: Inspiring Your Team to do Great Things.”   McMichael, whose interest in safety commenced in 1986 when her young husband... more »
  • Tips for creating case study content
    SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online reviews—he offers the following examples for creating case studies. Videos Everyone knows... more »
  • Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into... more »
  • Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register. Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and feels... more »
  • The (not-so-obvious) connection between website conversion & SEO
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, see Katie... more »
  • The five facets of a full warranty, explained
    Have you ever wondered why so many manufacturers include the word “limited” in the title of their warranty? This is thanks go to the Magnuson-Moss Warranty Act, a federal statutory scheme that requires warranties for consumer goods to be designated as either “full” or “limited.” It is more common to see a limited warranty in the window industry because full... more »
  • The Window & Door Dealers Alliance, along with Window & Door magazine, will once again honor industry excellence through the Dealer of the Year Awards. But the window is closing, so to speak, for those that wish to be considered. The deadline is Monday, July 1. Dealers should submit an application today for a chance to be recognized among the best in our industry. Manufacturers are... more »
  • I’ve never heard anyone say that, have you? What I have heard, year after year at GlassBuild America, is why taking a few days away from your business improves your business. Yes, you’re busy. Yes, you’re short-handed. No, you haven’t seen it all before. Everything you read below is something I’ve heard many times over from our trade show attendees. If you need more... more »