Latest Articles in Strategies & Practices

  • Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a place... more »
  • How brand awareness and company assessment factor into recruiting and company culture
    In the article Investing in the #1 Asset published in the March/April 2019 issue, sources shared insights on how strong personnel relationships build better businesses. Part of the relationship equation relies on how employees see the company they work for. Here, brand awareness comes into play as part of the personnel equation, as does improving company leadership. Brand awareness While... more »
  • Dealers weigh in; business practices play into the equation
    While brand recognition may play a large role in a best-selling window or door system, the success of products is also partly based on the market a dealer is operating out of, as well as the market they have chosen to sell in, according to members of the Window & Door Dealers Alliance.  Rick Locke of Windows, Doors & More, knows a good system is one that meets customer and project... more »
  • How to get the customers you want when you need them
    It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals.  The good news is that, with the expanding construction trends and demand for energy efficiency, the... more »
  • Labor shortage problem continues to grow
    In the Industry Watch column from March/April 2018, we noted that availability of qualified labor is increasingly seen as a major problem for both the construction industry and for manufacturers. If anything, the situation has worsened. An industry-wide survey conducted this past summer by Autodesk and the Associated General Contractors of America, says labor shortages remain so significant and... more »
  • Strong personnel relationships build better businesses
    Business leaders often say people are their number one asset. People make business run. The industry is feeling this need for people now more than ever as demand is up, but the labor shortage and struggle to keep top-quality employees continues.  Additional resources to download 5 Dysfunctions of a Team Best Practices for Effective Feedback Developing Others Three Perceptual Positions... more »
  • This week is the National Association of Women in Construction’s Women in Construction Week, an annual event the first week of March that aims to promote women as a viable component of the industry. Although women comprise about 47 percent of the total U.S. workforce, construction is made up of only 9 percent women, with just 3 percent being in the actual trades, according to NAWIC.... more »
  • Walker, a trend-setting customer experience consulting firm, recently did a study that asked professionals: Which changing customer expectation will have the greatest impact on your business in the future? While “speed” would seem to be the biggest customer pleaser in today’s “get it now or else” marketplace, it was edged out by “personalization.” For... more »
  • How to meet customers where they are
    Online disruption has arrived for almost every industry and market. Many are afraid of what these changes mean to their business, but I believe there is a huge opportunity for those who look at the shifts happening and take advantage of them. Companies in the building materials space that can leverage the shifts we’re seeing in how people want to buy will grow awareness, drive sales and... more »
  • MI Windows achieves OSHA Voluntary Protection Programs star for safety
     Editor’s Note: This article is based on the safety roundtable held at the American Architectural Manufacturers Association 2018 Fall Conference. The Occupational Safety and Health Administration is often considered to be the police of workplace safety. OSHA sets rules and regulations, performs audits, issues fines and more, all in an effort to create safer workplaces. However, two... more »