Latest Articles in Strategies & Practices

  • Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. Advertisements... more »
  • GlassBuild America: The Glass, Window & Door Expo is the largest gathering place for the entire glass, window and door industries in North America. More than 400 exhibitors have been prepping for the event for months and attendees are just gearing up for their annual opportunity to meet face-to-face with suppliers and peers.  Coming up September 12-14 in Las Vegas, residential window and... more »
  • Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • How dealers can get comfortable with the new tech-focused reality of doing business
     Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years with paper folders, phone calls and a wealth of... more »
  • How one window manufacturer navigated incremental growth with its processes
      One of Avanti's many finished projects in a Las Vegas community. The company installs and manufactures its windows. (All images courtesy of the author.) Editor’s Note: One of the top three challenges our manufacturers consistently report is the struggle to keep up with the tremendous demand for products in this current growth spurt for the industry. Window & Door identified one... more »
  • The role of IoT in an automated plant
    Imagine being asked to play in a football game where you don’t know any of the other individuals on the team nor their respective positions. It isn’t the concussive helmet crashes from previous games that have obscured your sense of familiarity; you really have no knowledge of, or relationship to, any of these people. Nothing in common. Not age, shared experiences, nor demographics.... more »
  • How understanding your client’s window and door can land the sale
    Window and door dealers are a product-focused bunch—and why wouldn’t we be? Manufacturer training and new innovative products are important parts of our world. We have to know how products will perform, compare and behave. However, this focus can lead us astray, causing us to ask the wrong questions at crucial times. One recent concept I read, from the book “The Innovator’... more »
  • I’ve written it many times before, but it bears repeating: you can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition. When was the last time you took a... more »
  •   Employer Checklist Perform a “hazard” assessment of the factory, required by the Occupational Safety and Health Administration, osha.gov, to determine physical hazards, like moving objects and temperature, as well as health hazards, such as overexposure to harmful dusts and chemicals Perform regular maintenance on machines Replace machinery that is not working properly Make... more »
  • Identify the client and tailor your message
    Bonus: Online Learning Opportunity | The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. These sessions are free to members but all dealers are eligible to attend. Email kgregg@glass.org for information on how to register. Not long ago, I was on a call with a potential client... more »