Latest Articles in Strategies & Practices

  • Tips for creating case study content
    SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online reviews—he offers the following examples for creating case studies. Videos Everyone knows... more »
  • Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into... more »
  • Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register. Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and feels... more »
  • The (not-so-obvious) connection between website conversion & SEO
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, see Katie... more »
  • The five facets of a full warranty, explained
    Have you ever wondered why so many manufacturers include the word “limited” in the title of their warranty? This is thanks go to the Magnuson-Moss Warranty Act, a federal statutory scheme that requires warranties for consumer goods to be designated as either “full” or “limited.” It is more common to see a limited warranty in the window industry because full... more »
  • The Window & Door Dealers Alliance, along with Window & Door magazine, will once again honor industry excellence through the Dealer of the Year Awards. But the window is closing, so to speak, for those that wish to be considered. The deadline is Monday, July 1. Dealers should submit an application today for a chance to be recognized among the best in our industry. Manufacturers are... more »
  • I’ve never heard anyone say that, have you? What I have heard, year after year at GlassBuild America, is why taking a few days away from your business improves your business. Yes, you’re busy. Yes, you’re short-handed. No, you haven’t seen it all before. Everything you read below is something I’ve heard many times over from our trade show attendees. If you need more... more »
  • Take advantage of all this free online tool has to offer
    How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the post, which makes it more likely to catch the eye of someone scanning the search results... more »
  • How automation and technology make people less necessary, more important
    The fenestration industry is waking up to technology advancements and automation. While some companies have invested in more automated factories for years, industry suppliers and economic forecasters have seen a shift in the past two to three years where this type of investment is growing into a mainstream industry trend. The robots and automated machinery widely on display and sold at industry... more »
  • Not a simple switch
      Related Reading | Labor and Automation: How automation and technology make people less necessary, more important  Technology may be enticing and a solution to some labor woes. However, industry companies are faced with many challenges when considering technology investment. Often at the top of the list is cost. “There are levels of automation and workforce reduction... more »