Latest Articles in Strategies & Practices

  • Three keys to higher local search rankings
    The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory. Until it wasn... more »
  • Recruiting and retaining women in the fenestration industry
      The PGT Innovations Leading Ladies program was created by Debbie LaPinska, at the direction of Jeff Jackson, president and CEO of PGTi. With 25 women and growing, the program focuses on mentorship, leadership skills and educational exchange. Read The Return of Rosie, a related article in this month's issue of Window & Door. Further reading on Workforce Development is available... more »
  • Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a powerful... more »
  • One path to success is trial and error
    Window and door dealers are invited to join Madeleine MacRae, along with a roomful of their peers, for Window & Door Dealer Day, held Sept. 13, 2018, at the Encore at Wynn. The author will participate as a moderator for a group discussion about marketing and will additionally present a general session, The Truth about Trial and Error. Register at wddalliance.org/window-door-dealer-day.html.... more »
  • Preventative maintenance makes (dollars and) sense
    One of the most glaring issues I see among manufacturers in our industry is the lack of consistent, thorough preventative maintenance programs. We’ve all heard some variation of the phrase, “I can’t let maintenance have the machine; we have windows to make!” This view that maintenance gets in the way of production is more common than most of us would like to admit. But the... more »
  • Naomi Parker Fraley—the real-life inspiration for the iconic “Rosie the Riveter”—passed away on Jan. 20, 2018, at the age of 96. Virtually at the same time, her legacy was in the process of being revived. Her likeness on the famous 1943 “We Can Do It” poster galvanized women to go into the formerly male-only province of manufacturing to help the war effort by... more »
  • In his book “When,” Daniel Pink discusses the importance of timing events from the matter of their substance, or the what. Whether the timing is good or bad depends on one’s awareness of the current surroundings, and on a perspective gleaned from experience and instigated by an instinct for future risk. That’s it—easy. From this perch, let’s come down and apply... more »
  • With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. Window & Door will take a look into this controversial reality and its effects on the fenestration industry in an... more »
  • In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on... more »
  • Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17. Winners will... more »