Latest Articles in Strategies & Practices

  • I’ve never heard anyone say that, have you? What I have heard, year after year at GlassBuild America, is why taking a few days away from your business improves your business. Yes, you’re busy. Yes, you’re short-handed. No, you haven’t seen it all before. Everything you read below is something I’ve heard many times over from our trade show attendees. If you need more... more »
  • Take advantage of all this free online tool has to offer
    How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the post, which makes it more likely to catch the eye of someone scanning the search results... more »
  • How automation and technology make people less necessary, more important
    The fenestration industry is waking up to technology advancements and automation. While some companies have invested in more automated factories for years, industry suppliers and economic forecasters have seen a shift in the past two to three years where this type of investment is growing into a mainstream industry trend. The robots and automated machinery widely on display and sold at industry... more »
  • Not a simple switch
      Related Reading | Labor and Automation: How automation and technology make people less necessary, more important  Technology may be enticing and a solution to some labor woes. However, industry companies are faced with many challenges when considering technology investment. Often at the top of the list is cost. “There are levels of automation and workforce reduction... more »
  • Record keeping, training and continuing education are key to complying with the EPA’s Lead Renovation, Repair and Painting Rule
    What to Do if the EPA Walks Through the Door Seaway provides the following tips to its dealer base to help them manage potential run-ins with the EPA. Maintain and be able to produce current, correct and complete documentation. Do not engage in small talk; keep the visit strictly business since the EPA’s primary goal in visiting is to find prosecutable violations. Contact the company... more »
  • Creating a plan for Industry 4.0
    Common Language How to eliminate islands The simple answer to eliminating islands of information is to write code to obtain all the machinery data and write additional code to integrate it with an in-house software solution. However, most window and door fabricators do not have the resources to take on a large custom Industry 4.0 software initiative. The cost to do this independently would be... more »
  • Your business is on trial; you need a capable attorney
    Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. Click here to find out more about the event and to register.  Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to... more »
  • What changes are coming and how to address them
    Tip When creating content and building an online presence, use natural language that reflects how customers talk about your product in real life. Content that matches buyers’ search terms will rank higher in the search engines. Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in... more »
  • Three women share their unique perspectives on best business practices
    Right: Women are vastly underrepresented in construction. Although women comprise 47 percent of the total U.S. workforce, they represent only 9 percent of the construction workforce. With construction experiencing such an intense labor shortage, opportunities for women abound. Although women comprise about 47 percent of the total U.S. workforce, construction is made up of only 9 percent women,... more »
  • Claim it, update it, benefit from it
    Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google. To put this awesome online marketing tool to work, click here. From this page, users can claim a business and, at the very least, make sure everything on the company’s page is... more »