Latest Articles in Strategies & Practices

  • Maximize Labor and Gain a Competitive Edge with Automation
    The residential window and door market is poised for real growth throughout 2017. As the housing market continues to regain health, and the Federal Reserve hiked its benchmark interest rate for the second time in 10 years, mortgage rates are on the rise. Market watchers also anticipate that the new presidential administration will be conducive to additional growth. For residential window... more »
  • We all know that people like to do business with people they know, like and trust. Notice, I didn’t say with businesses, but people. All the brand credibility in the world won’t open wallets. Personal trust is where the transaction happens. While it may be a little shocking to say it that boldly, our clients aren't shelling out their hard-earned money unless the trust trifecta is... more »
  • Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily... more »
  • As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.” Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the... more »
  • "Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the... more »
  • Invest in tools that upsell window performance
    It's crucial for dealers to use the available space to its full potential, all with the sale in mind, according to Window & Door Dealer Days panelists. (Image courtesy of Franklin Window & Door) For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer.... more »
  • Balancing power on the backs of manufacturers
    In a recent installment of Industry Watch, we examined how the Lead Renovation, Repair and Painting Rule has unnecessarily hamstrung many contractors and increased costs without proven benefit to public health. Turns out, that’s just the tip of the iceberg. In the last year, the outgoing administration has focused on what it sees as flaws in the labor market, forcing the pace of labor... more »
  • Eight tips to contend the weather
    As I write this column from the comfort of my home, I occasionally glance out at the house under construction next door. The framers, bundled up from the fierce wind in hoodies and coveralls, brush snow off a stack of lumber. Just two days ago they were wearing shorts, enjoying the sunlight as they started in on the construction. Yet today they seem to march on, as always. The postman’s... more »
  • We all know how important SEO has become for window and door businesses. Homeowners are flocking to the web to do research on companies, products and contractors before they ever make a purchasing decision.  Now, mobile devices are rapidly changing the game. In fact, more than 50 percent of all online searches are occurring on a mobile phone. To keep up to speed, the following are five... more »
  • Winter was a bit slow coming this year for most of the country. I’m not complaining about the delay, yet I’m reminded of my field days when the cold would finally snap and I’d sigh about the days ahead as I dug out my flannel and long johns. I don’t mind reasonable cold for normal activities and find it even refreshing if I’m not working in it. But installing or... more »