Latest Articles in Strategies & Practices

  • Sometimes it's a necessity
    Onsite "manufacturing” of components requires precision workmanship and sometimes even special equipment like a portable thickness planer or a small router table. At a minimum, a portable table saw and some profiling tools are essential. (Image courtesy of the author.) In this annual manufacturing issue of Window & Door magazine, the focus is largely on the “... more »
  • Proposed changes could further over-labeling
    California’s Proposition 65, the “Safe Drinking Water and Toxic Environment Act of 1986,” was recently amended by the California Environmental Protection Agency's Office of Environmental Health Hazard Assessment. Prop 65 requires that businesses provide specific warnings to Californians for potential exposure to chemical toxicity, including products sold in California. The... more »
  • Brought to you by the WDDA
    In the spirit of this manufacturing issue, we asked our Top 100 and others outside the list for their best advice for dealers. Following are their tips on leads, sales, partnerships and more. 1. Chasing Leads Just working to get today's and tomorrow’s leads means you miss out on 97 percent of your potential market that is in various stages of research. Position yourself to capture those... more »
  • Happy spring! This change of seasons means it’s almost time for warm weather and open windows. It also means it’s time to brush up on some window safety tips, as open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tips and resources for Window Safety Week, the first full week of... more »
  • Maximize Labor and Gain a Competitive Edge with Automation
    The residential window and door market is poised for real growth throughout 2017. As the housing market continues to regain health, and the Federal Reserve hiked its benchmark interest rate for the second time in 10 years, mortgage rates are on the rise. Market watchers also anticipate that the new presidential administration will be conducive to additional growth. For residential window... more »
  • We all know that people like to do business with people they know, like and trust. Notice, I didn’t say with businesses, but people. All the brand credibility in the world won’t open wallets. Personal trust is where the transaction happens. While it may be a little shocking to say it that boldly, our clients aren't shelling out their hard-earned money unless the trust trifecta is... more »
  • Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily... more »
  • As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.” Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the... more »
  • "Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the... more »
  • Invest in tools that upsell window performance
    It's crucial for dealers to use the available space to its full potential, all with the sale in mind, according to Window & Door Dealer Days panelists. (Image courtesy of Franklin Window & Door) For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer.... more »