Latest Articles in Strategies & Practices

  • Naomi Parker Fraley—the real-life inspiration for the iconic “Rosie the Riveter”—passed away on Jan. 20, 2018, at the age of 96. Virtually at the same time, her legacy was in the process of being revived. Her likeness on the famous 1943 “We Can Do It” poster galvanized women to go into the formerly male-only province of manufacturing to help the war effort by... more »
  • In his book “When,” Daniel Pink discusses the importance of timing events from the matter of their substance, or the what. Whether the timing is good or bad depends on one’s awareness of the current surroundings, and on a perspective gleaned from experience and instigated by an instinct for future risk. That’s it—easy. From this perch, let’s come down and apply... more »
  • With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. There are varying opinions on the effectiveness and even on the integrity of using recruiters or “poaching”... more »
  • In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on... more »
  • Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17. Winners will... more »
  • I realize that, as fenestration dealers and manufacturers, you are not in the business of writing headlines, but in the business of providing excellent window and door products and services. Regardless, in this digital age, all businesses must focus strongly on how they market themselves online. While many companies choose to delegate the responsibility of website content creation to a staff... more »
  • Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. Advertisements... more »
  • Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • How dealers can get comfortable with the new tech-focused reality of doing business
     Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years with paper folders, phone calls and a wealth of... more »
  • How one window manufacturer navigated incremental growth with its processes
      One of Avanti's many finished projects in a Las Vegas community. The company installs and manufactures its windows. (All images courtesy of the author.) Editor’s Note: One of the top three challenges our manufacturers consistently report is the struggle to keep up with the tremendous demand for products in this current growth spurt for the industry. Window & Door identified one... more »