Latest Articles in Strategies & Practices

  • Identify the client and tailor your message
    Bonus: Online Learning Opportunity | The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. These sessions are free to members but all dealers are eligible to attend. Email kgregg@glass.org for information on how to register. Not long ago, I was on a call with a potential client... more »
  • The fenestration industry tackles labor challenges by rethinking its approach; redefining its image
    How to Get Connected and Sell the Industry Contact local high schools. Get connected with guidance departments.  Broadcast the benefits of a job in the industry through social media and video content.  Offer to give lectures, career advice or help with activities at area schools.  Volunteer for Junior Achievement USA. Speak with a class about resumés and interviewing. Partner... more »
  • Dealers keep up with demand even as labor issues take a toll
    Spring is well underway and has brought with it renewed energy and focus—a good thing, seeing as Window & Door Dealers Alliance members find themselves in the midst of their busy season. If the conversations I’ve had with our members are any indication, dealers are experiencing thriving market conditions and an industry poised for prosperity. I’m told there are more... more »
  • Five books that can influence industry
    Design, innovation and sustainability are core pillars we have developed with fabricators and distributors, their customers and, ultimately, the homeowners we all serve. Dog-eared pages of several books have been instrumental to building the foundation of this vision along our journey to success. Following are my favorites with a brief description of their influence on our business. 1 - The Wide... more »
  • The death of the 70-hour work week
    The economy is hot, construction is healthier than it has been for many years, and window and door dealers are running faster than ever. This business activity is welcome—most of us remember the vacuum sound that started in 2007-2008 and continued for years. So yes—bring it! However, many of the dealer owners we work with are working 70-hour weeks to keep up. If you fit in that... more »
  • Editor’s Note: The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. The first of these the sessions will take place next Wednesday, May 8 and is free to WDDA members, though all dealers are eligible to attend. Click here to register. I remember the moment when it dawned on... more »
  • It’s no secret that women are the minority in fenestration. According to the U.S. Census Bureau, though women make up nearly half of the working population (47.5 percent), they remain underrepresented in the manufacturing industry. And, though the numbers for women in construction are increasing, the National Association of Women in Construction reports that women comprise just 9.1 percent... more »
  • At the recent Window and Door Manufacturers Association’s Spring Meeting and Legislative Conference, held March 19-21 in Washington, D.C., Chad Moutray, chief economist for the National Association of Manufacturers, spoke on the continuing challenge of finding and retaining a skilled labor force and outlined initiatives companies and associations are implementing to address the situation.... more »
  • How your company can help to prevent accidental falls
    Window Safety Week, held next week, is observed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls or injuries in their home, as well as how they can use their windows for emergency escape and rescue purposes. While everyone in our industry knows that window safety is important year-round, this is a great... more »
  • For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just placing... more »