Latest Articles in Strategies & Practices

  • With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. There are varying opinions on the effectiveness and even on the integrity of using recruiters or “poaching”... more »
  • In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on... more »
  • Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17. Winners will... more »
  • I realize that, as fenestration dealers and manufacturers, you are not in the business of writing headlines, but in the business of providing excellent window and door products and services. Regardless, in this digital age, all businesses must focus strongly on how they market themselves online. While many companies choose to delegate the responsibility of website content creation to a staff... more »
  • Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. Advertisements... more »
  • Three tips for keeping customers at the center of the sale
    Save the Date: September 13Encore at Wynn | Las Vegas Join WDDA for live training and networking opportunities Dealers: Don’t miss the opportunity to build on the principles and foundations discussed here by joining your peers and business growth strategists live on September 13 in Las Vegas. Hosted by the WDDA, Window & Door Dealer Day provides an opportunity for owners and top... more »
  • How dealers can get comfortable with the new tech-focused reality of doing business
     Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years with paper folders, phone calls and a wealth of... more »
  • How one window manufacturer navigated incremental growth with its processes
      One of Avanti's many finished projects in a Las Vegas community. The company installs and manufactures its windows. (All images courtesy of the author.) Editor’s Note: One of the top three challenges our manufacturers consistently report is the struggle to keep up with the tremendous demand for products in this current growth spurt for the industry. Window & Door identified one... more »
  • The role of IoT in an automated plant
    Imagine being asked to play in a football game where you don’t know any of the other individuals on the team nor their respective positions. It isn’t the concussive helmet crashes from previous games that have obscured your sense of familiarity; you really have no knowledge of, or relationship to, any of these people. Nothing in common. Not age, shared experiences, nor demographics.... more »
  • How understanding your client’s window and door can land the sale
    Window and door dealers are a product-focused bunch—and why wouldn’t we be? Manufacturer training and new innovative products are important parts of our world. We have to know how products will perform, compare and behave. However, this focus can lead us astray, causing us to ask the wrong questions at crucial times. One recent concept I read, from the book “The Innovator’... more »