Latest Articles in Strategies & Practices

  • Five books that can influence industry
    Design, innovation and sustainability are core pillars we have developed with fabricators and distributors, their customers and, ultimately, the homeowners we all serve. Dog-eared pages of several books have been instrumental to building the foundation of this vision along our journey to success. Following are my favorites with a brief description of their influence on our business. 1 - The Wide... more »
  • The death of the 70-hour work week
    The economy is hot, construction is healthier than it has been for many years, and window and door dealers are running faster than ever. This business activity is welcome—most of us remember the vacuum sound that started in 2007-2008 and continued for years. So yes—bring it! However, many of the dealer owners we work with are working 70-hour weeks to keep up. If you fit in that... more »
  • Editor’s Note: The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. The first of these the sessions will take place next Wednesday, May 8 and is free to WDDA members, though all dealers are eligible to attend. Click here to register. I remember the moment when it dawned on... more »
  • It’s no secret that women are the minority in fenestration. According to the U.S. Census Bureau, though women make up nearly half of the working population (47.5 percent), they remain underrepresented in the manufacturing industry. And, though the numbers for women in construction are increasing, the National Association of Women in Construction reports that women comprise just 9.1 percent... more »
  • At the recent Window and Door Manufacturers Association’s Spring Meeting and Legislative Conference, held March 19-21 in Washington, D.C., Chad Moutray, chief economist for the National Association of Manufacturers, spoke on the continuing challenge of finding and retaining a skilled labor force and outlined initiatives companies and associations are implementing to address the situation.... more »
  • How your company can help to prevent accidental falls
    Window Safety Week, held next week, is observed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls or injuries in their home, as well as how they can use their windows for emergency escape and rescue purposes. While everyone in our industry knows that window safety is important year-round, this is a great... more »
  • For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just placing... more »
  • Manufacturers adjust hiring practices to cultivate qualified workers in a tight labor market
    A new employee cuts a window screen frame to size at Quanex, a company that uses a variety of recruiting strategies, including utilizing veteran outreach programs and participating in Manufacturing Day. (Image courtesy of Quanex.) Recruiting Tips Seek out veterans “Veterans have a commitment to mission, they know how to work with a team and they understand how to be trained. These are all... more »
  • Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three most consistent complaints I hear about growing businesses. Getting... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »