Latest Articles in Strategies & Practices

  • How your company can help to prevent accidental falls
    Window Safety Week, held next week, is observed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls or injuries in their home, as well as how they can use their windows for emergency escape and rescue purposes. While everyone in our industry knows that window safety is important year-round, this is a great... more »
  • For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just placing... more »
  • Manufacturers adjust hiring practices to cultivate qualified workers in a tight labor market
    A new employee cuts a window screen frame to size at Quanex, a company that uses a variety of recruiting strategies, including utilizing veteran outreach programs and participating in Manufacturing Day. (Image courtesy of Quanex.) Recruiting Tips Seek out veterans “Veterans have a commitment to mission, they know how to work with a team and they understand how to be trained. These are all... more »
  • Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three most consistent complaints I hear about growing businesses. Getting... more »
  • Do you have a leads problem or a leads leak?
    Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a “leads problem,” it’s important to make 1,000 percent sure your team is making the... more »
  • Social media trends to put into practice
    Social media challenges for businesses in 2018 will include the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies, says James Mulvey, senior social media strategist, Hootsuite. Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry leadership, Hootsuite.  1.... more »
  • Creating a culture of safety and preventing injuries in the manufacturing facility
    Editor’s Note: In the Trenches is a new column from Window & Door where we’ll delve into all angles of the issues from the factory floor that matter most to manufacturers and fabricators. Have a suggestion for a topic? Email ethompson@glass.org with your comments, thoughts and suggestions. According to the Bureau of Labor Statistics, the window and door manufacturing industry... more »
  • Good news/bad news for business
    The new Tax Cuts and Jobs Act is largely positive for business but has some potentially devilish details to navigate. This is an inevitable result for a measure pieced together through a myriad of compromises among varied interests. But then, as has also been observed, if both sides are dissatisfied, chances are it’s a good deal overall. Corporate tax rate The centerpiece of the TCJA is the... more »
  • Despite the seemingly sophisticated path of our evolution as a modern civilization, there still exist men and women in the workplace who have either ignored, forgotten or altogether failed to learn how to treat one another.  Recent revelations of abuse and misconduct among the Hollywood culture and other high-profile sectors of our society have given all of us somewhat of a wake-up call.... more »
  • Can pay-per-click ads affect organic search results?
    Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus. But a... more »