Latest Articles in Strategies & Practices

  • According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies. Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry... more »
  •  Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom. Identify new displays: research trending hardware, colors and features Identify new literature or signage; place it near the entrance Display home and design magazines; open them to the pages that feature brands you carry Identify training... more »
  • Downloadable resources
    Click the links below to download resources for onboarding employees. All resources are adaptable to specific company needs.  Smartbrief Employee Handbook Interview Evaluation Form IT Onboarding Checklist New Hire Checklist Employment Reference Check Sample New Employee Announcement E-mail Template Staff Hiring Checklist more »
  • Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are utilizing... more »
  • For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices. This is more important than ever with the imminent implementation... more »
  • Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future. Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from... more »
  • How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery... more »
  • Buy-sell agreements protect a company in the event of the unexpected
    Editor's Note: This is the last in a series on exit planning and succession that Window & Door began publishing in the May issue. The series is adapted from that which ran in Glass Magazine, our sister publication. If you have a succession story to share or are beginning the process and want to share your experience, email ethompson@glass.org. To view previous articles in the... more »
  • Dealers of the Year recognized at Window & Door Dealer Days
    Above: Most of this year’s winners attended the first-ever awards celebration at Window & Door Dealer Days, where attendees helped to toast to the elevation of the industry (below right).(Images courtesy of Robb Cohen Photography & Video.) Each year, Window & Door has the honor of learning about dealers that are an inspiration to the industry. We hear from companies that are... more »
  • How video is changing the game
    Author's Note: Join the ranks of the best of the best who leverage this simple and effective tool to wow their prospects, crank up their close rate and increase their average sales price. Get exclusive access to a free training on how to plan, script, shoot and send a video introduction by texting videointro to 44222.    In-home sales consultations can be an intimidating practice... more »