Latest Articles in Strategies & Practices

  • For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices. This is more important than ever with the imminent implementation... more »
  • Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future. Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from... more »
  • How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery... more »
  • Buy-sell agreements protect a company in the event of the unexpected
    Editor's Note: This is the last in a series on exit planning and succession that Window & Door began publishing in the May issue. The series is adapted from that which ran in Glass Magazine, our sister publication. If you have a succession story to share or are beginning the process and want to share your experience, email ethompson@glass.org. To view previous articles in the... more »
  • Dealers of the Year recognized at Window & Door Dealer Days
    Above: Most of this year’s winners attended the first-ever awards celebration at Window & Door Dealer Days, where attendees helped to toast to the elevation of the industry (below right).(Images courtesy of Robb Cohen Photography & Video.) Each year, Window & Door has the honor of learning about dealers that are an inspiration to the industry. We hear from companies that are... more »
  • How video is changing the game
    Author's Note: Join the ranks of the best of the best who leverage this simple and effective tool to wow their prospects, crank up their close rate and increase their average sales price. Get exclusive access to a free training on how to plan, script, shoot and send a video introduction by texting videointro to 44222.    In-home sales consultations can be an intimidating practice... more »
  • Disruption? Or windows of opportunity?
    Although the term “disruption” sounds vaguely apocalyptic—conjuring asteroid impacts, nuclear war or some folks’ vision of climate change­­—in business, it refers to innovation that creates a new business model and market that eventually disrupts an existing one, displacing established market-leading firms, products and alliances. Many have been blindsided... more »
  • Editor's Note: This is the last in a series on exit planning and succession that Window & Door began publishing in the May issue. The series is adapted from that which ran in Glass Magazine, our sister publication. If you have a succession story to share or are beginning the process and want to share your experience, email ethompson@glass.org. Visit WindowandDoor.com for answers to... more »
  • In the wake of Irma, innovation and investment take center stage in Atlanta
    Image courtesy of Robb Cohen Photography & Video. Best in Show Exhibitor Awards Congratulations to the following companies that were awarded "Best in Show" in recognition of their overall exhibit presence:  Glass Expanse (small booth); Vesuvius (medium booth); Guardian Glass (large booth); Lisec America Inc. (machinery booth); Horst Klaes GmbH & Co. (software booth);... more »
  • Twenty-four hours. That is the magical window of time between the inspired moment in which a lead reaches out to a business to secure services and the time by which they have completely forgotten the business’s name. Now, those lucky enough to have an established brand with brilliant reviews and personal recommendations may eke out as much as 48 hours, but this is a luxury of only a few.... more »