Latest Articles in Strategies & Practices

  • LinkedIn, the online professional networking tool, was a topic of two workshops I gave at the American Architectural Manufacturers Association 2017 National Fall Conference. Even if you’re not currently job-hunting, you should care about the state of your current LinkedIn profile. It’s always good to see what’s happening in your industry, how companies and roles are changing and... more »
  • For many, social media is a means to stay in touch with industry updates, along with learning about what colleagues are up to, product changes and more. There are a variety of social media tools available, each with a little different approach. In an upcoming issue of Window & Door magazine, we will explore the impact of social media on the fenestration industry, and how it’s being... more »
  • Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine "spiders... more »
  • According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies. Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry... more »
  •  Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom. Identify new displays: research trending hardware, colors and features Identify new literature or signage; place it near the entrance Display home and design magazines; open them to the pages that feature brands you carry Identify training... more »
  • Downloadable resources
    Click the links below to download resources for onboarding employees. All resources are adaptable to specific company needs.  Smartbrief Employee Handbook Interview Evaluation Form IT Onboarding Checklist New Hire Checklist Employment Reference Check Sample New Employee Announcement E-mail Template Staff Hiring Checklist more »
  • Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are utilizing... more »
  • For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices. This is more important than ever with the imminent implementation... more »
  • Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future. Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from... more »
  • How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery... more »