-
March 21, 2017
We all know that people like to do business with people they know, like and trust. Notice, I didn’t say with businesses, but people. All the brand credibility in the world won’t open wallets. Personal trust is where the transaction happens.
While it may be a little shocking to say it that boldly, our clients aren't shelling out their hard-earned money unless the trust trifecta is...
more »
-
March 17, 2017
Submit your information for the May issue
Fill out my online form.
var w1iajsrc0dcmszv;(function(d, t) {
var s = d.createElement(t), options = {
'userName':'windowanddoor',
'formHash':'w1iajsrc0dcmszv',
'autoResize':true,
'height':'1405',
'async':true,
'host':'wufoo.com',
'header':'show',
'ssl':true};
s.src = ('https:' == d.location.protocol ? 'https://' : 'http://') + 'www.wufoo.com/scripts/embed/form.js';
s.onload = s....
more »
-
March 14, 2017
Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily...
more »
-
March 7, 2017
As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.”
Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the...
more »
-
February 28, 2017
Should all parts of the law—including building codes—be freely available? This question was addressed, in part, in a recent copyright lawsuit involving ASTM and PublicResource.org. The issue was whether the standards developed and published by ASTM, and later incorporated into laws, are entitled to copyright protection.
PublicResource.org is a nonprofit that places legal information...
more »
-
February 21, 2017
"Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the...
more »
-
February 14, 2017
For more than a little while in the residential window market, consumers have been faced with a choice of wood or vinyl windows. That choice seemed to be clear cut—though generally available at a higher price point, wood windows offer consumers the look, feel and performance they desired in a premium product, while, especially in new construction applications, vinyl windows were always seen...
more »
-
February 8, 2017
Invest in tools that upsell window performance
It's crucial for dealers to use the available space to its full potential, all with the sale in mind, according to Window & Door Dealer Days panelists. (Image courtesy of Franklin Window & Door)
For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer....
more »
-
February 8, 2017
Balancing power on the backs of manufacturers
In a recent installment of Industry Watch, we examined how the Lead Renovation, Repair and Painting Rule has unnecessarily hamstrung many contractors and increased costs without proven benefit to public health. Turns out, that’s just the tip of the iceberg.
In the last year, the outgoing administration has focused on what it sees as flaws in the labor market, forcing the pace of labor...
more »
-
February 8, 2017
Americans fiercely value the right to individual opinions and beliefs, and our entrepreneurial spirit has been credited to this very characteristic. However, when it comes to the development of regulations for the built environment, let’s just say compliance would be a whole lot easier if, at least once in a while, everyone could agree on one best approach.
Of course, that doesn’t...
more »
