Bella Fleur Renames Decorative Glazing Product

May 4, 2012

EnsoGlass is the new name for Bella Fleur Corp.'s decorative glazing product.  Previously known as EssenceGlass, the the new name is part of a larger branding effort to emphasize the company's commitment to innovative products and sustainable manufacturing, it reports.

“We are ecstatic at the worldwide positive response to our products that transform living space within interior and exterior environments,” says Jesse Villarreal, Jr., Bella Fleur president and CEO. "We made the decision to rename our Solid-Core architectural glass EnsoGlass because the word enso means strength, elegance and enlightenment. Enso literally means ‘circle,’ and reflects when the mind is free to let the body and spirit create, allowing an expression of the moment.”

The new product encapsulates beautiful organics from within a Solid-Core, non-laminated panel that is 109 times stronger than glass, the company reports.  In addition to flowers, leaves and grasses, EnsoGlass can be supplied with solar reflecting fabrics or even photovoltaic solar cells in a translucent, reinforced panel designed and engineered to be aesthetically beautiful, highly functional and safe.

Based in Canby, Ore., Bella Fleur began research and development on the product in 2005.  In addition to EnsoGlass for door, window and other interior and exterior applications, the company produces BellaBlades louvers for pergolas and jalousie applications; LouverLock, a watertight louver hardware system; and Paradise Pergola, a translucent, overhead adjustable louver system.