Brio to Work Directly with Customers

June 24, 2013

A majority of independent distribution agreements involving Brio architectural sliding and folding door hardware and retractable screens have ended, according to Brio USA, Inc.  As of this month, the Rochester, N.Y.-based operation is servicing North American door and window manufacturers and fabricators on a direct basis.

Hardware from the Australia-based Brio has been available in North America for more than five years through distributors selling under their own private-label brand names. In 2011, Brio opened the Brio USA subsidiary with its own manufacturing facility. 

“It is important to understand the needs of your customers,” explains Kevin O’Connor, Brio USA president. “Having a direct unfiltered link to our account base will allow Brio USA Inc. to fully understand the issues that concern our customers and be in a better position to respond accordingly.”

Brio USA will now offer a range of services, from a technical solution requiring new product development to making sure orders have the shortest lead time possible so inventories can be minimized, it reports.