Earthwise Group Looks to Update Brand Identity

January 9, 2013

The Earthwise Group LLC, the national network of locally owned, independent manufacturers of windows and doors, has unveiled a new brand identity for the organization. Complete with an updated logo and tagline, the new brand identity is aimed at better representing the organization’s members and their commitment to developing and manufacturing durable, attractive, energy-efficient windows and doors for homes and buildings of all kinds, officials state.


“Across the building and construction industry, the demand has never been greater for windows and doors that optimize the balance of form and function while providing homeowners and contractors with the level of energy efficiency that is demanded in today’s market,” says Mark Davis, Earthwise executive director. “Drawing from the strength of its member companies, The Earthwise Group is at the forefront of meeting and exceeding this demand, and we believe our updated brand identity more readily speaks to both our strengths and our aspirations.”

The new logo is designed to reflect the organization’s commitment to sustainability, both in the manufacturing of its products and in the ability of those products to create greater energy efficiency. The logo includes an image of a leaf super-imposed over a stylized representation of the globe. The logo will be coupled with the organization’s new tagline, “The Wise Choice.”