Gorell Production Now at Soft-Lite

June 19, 2012

Soft-Lite Gorell LLC has moved manufacturing of its recently-acquired Gorell brand windows into Soft-Lite’s Streetsboro, Ohio, plant. All lines are now up and running, producing windows for Gorell customers in the 200,000-square-foot facility.

Optimistic about the future, Roy Anderson, president of Soft-Lite Gorell, notes that the vinyl window manufacturing operation is debt-free with loyal customers and 294 employees working with state-of-the-art equipment and systems.

In April, Soft-Lite Gorell bought the assets of Gorell Windows & Doors, based in Indiana, Pa., through a court-ordered receivership sale. Anderson says the transition was accomplished according to plan and all customers have been assimilated into the Soft-Lite Gorell operating system.

“As we worked through the transition, the Indiana, Pa., workforce’s dedication and professionalism really impressed me with a great attitude about quality and on-time shipping to ensure customers’ needs were met,” Anderson states. “We are pleased we were able to retain some of the Gorell employees, and we appreciate the efforts of those whose work with Gorell has ended.”

Anderson also notes that he has been impressed by Gorell customers’ loyalty to the brand during the ownership and manufacturing transition.“The lion’s share of Gorell customers remain with us and have continued to order as we brought Gorell into the Soft-Lite operations,” he reports. “I look forward to continuing working on building long-lasting relationships with each and every customer as we bring new products and features to market.”