Hurd Hosts Ribbon-Cutting for Re-Opened Plant

December 18, 2009

Hurd Windows & Doors recently held a ribbon-cutting ceremony, officially re-opening its Medford, Wis., manufacturing facility. More than 60 business leaders and local and state dignitaries were on hand for the event.

The celebration commemorated the completion of the company’s multi-million dollar facility renovation and consolidation, which began six months ago in June. Dominic Truniger, president of Hurd, said the event provided the opportunity to celebrate the newly-renovated facilities, but more importantly, to also share with the community and state leaders the company’s plans for future expansion in central Wisconsin.

“Our renovation and consolidation is an important catalyst for the advancement and profitability of Hurd,” stated Truniger during the ceremony. “This new space is a tangible result of our new ownership’s vision and is just the start of more to come. We have a lot to be excited about at Hurd.”

Specific details of Hurd’s renovation include the consolidation of two Merrill, Wis., facilities into its Medford facility, saving operating expenditures for nearly 400,000 square feet and reducing the company’s environmental footprint. The interior of its Medford facility was given a dramatic facelift throughout both levels, including all new bright white painted walls and ceilings, new flooring, and new highly energy efficient lighting. A new roof, dust collection system, and new manufacturing equipment were also part of the investment. To greater improve the company’s efficiencies and reduce operating costs, all manufacturing lines were reconfigured to reduce non-value added activity and simplify the manufacturing process. An update to the exterior is planned for this spring.

Despite the challenging U.S. economy and an uncertain beginning to the year, Truniger said that the company made more progress in 2009 than any other year in its history. “Over the course of 90 years, the Hurd brand has weathered some significant storms—none more intensive than 2008,” he noted. “But we have not only survived, we have thrived. So, yes, we are optimistic for what the future holds.”

One area of success for the company in 2009 was international sales, which grew to 12 percent of the
company’s total sales, Truniger reported. In May, Wisconsin’s Governor Jim Doyle honored Hurd with his Export Achievement Award in the Medium Manufacturer category for their extraordinary results in
international sales. The company also received the industry’s prestigious Crystal Achievement
Award from Window & Door in September for its new H3 line, and Hurd is currently a nominee for the Wisconsin Manufacturer of the Year Award, he added.

“It is refreshing to hear good news coming from Hurd,” said Mary Williams, Medford's representative in the Wisconsin State Assembly. “Taylor County has been hard hit by the recession and Hurd is an encouraging example of our manufacturing resilience.” She added that Taylor Country is one area that has been at the top of the list for jobs lost in the state.

Hurd has an aggressive plan to continue innovating in 2010 and beyond, which company officials  shared with the audience at the closing of the event. These plans include a new line of products geared to the remodel and renovation segment and continued expansion of their award-winning H3 line that the company will debut at the the International Builders’ Show in January.