Hurd Sees 2011 as 'Banner Year'

February 14, 2012

In a year that saw the new construction market continue to struggle, Hurd Windows & Doors introduced new products, hired a number of associates and raced to keep up with product demand, officials state. What's more, executives at the Wisconsin-based company say they are looking forward to even more success in 2012.

Hurd's successful 2011 was jump-started in January by the purchase of SuperSeal Windows & Doors located in South Plainfield, N.J., says Dominic Truniger, president and CEO. The SuperSeal line of premium vinyl windows and patio doors augmented Hurd's wood window business and provided growth opportunities that allowed the company to expand its Medford headquarters, while making the SuperSeal product line available nationally and internationally.

Three other key elements contributing to Hurd's success have been innovation, growing its distribution network and diversification. The company successfully penetrated new market segments, including light commercial and remodeling and renovation, while expanding its foreign market presence, officials note.

Other factors contributing to Hurd's growth include the implementation of a new, state-of-the art systems integration for more efficient bidding, ordering, pricing, manufacturing and delivery; strong response to the H3 mid-priced wood window; and the introduction of several new glazing systems. 

Hurd's challenge for 2011 was keeping up with demand given the significant increase in product sales. To that end, Hurd has been adding people to its workforce while other manufacturers have been faced with layoffs, it reports. In the new year, Hurd plans to hire even more people as it ramps up advertising and production. As a reward for its associates' hard work and sacrifice during tough financial times, Hurd also paid out its first ever profit sharing in December and is also optimistic in reinstating its 401k match program in early 2012.

As 2011 drew to an end, window and door maker was also nominated again for a Wisconsin Manufacturer of the Year award.  "We may have been hit earlier in the housing market crash, but we're pulling out of it faster," says Truniger. "We are an aggressive company. So, the more the market collapsed, the harder we worked. It is by no accident that we find ourselves in this position right now."