Hurd to Upgrade Manufacturing Operations

June 22, 2009

Hurd Windows & Doors is embarking on a multi-million dollar, multi-phase project designed to upgrade its manufacturing facilities and processes in Medford and Merrill, Wis. The investment and renovation initiative is backed by Hurd’s new ownership, HWD Acquisition Inc., which purchased the company assets in December 2008, and its parent company, Longroad Asset Management LLC.

“With over a million square feet of manufacturing space and the backing of one of the strongest balance sheets in the wood window industry, we have a bright eye on the future and are optimistic about our growth opportunities,” says Dominic Truniger, president, HWD Acquisition.  The company's ownership, he adds, is committed to making change and growth part of Hurd's future.

According to company officials, the new initiative goes well beyond just buying a few new pieces of equipment. “In fact, this is one of the largest investment of capital ever made in Hurd’s history,” Truniger says. “And I can’t think of a better way to celebrate our 90th anniversary.”

Specific plans for renovation include new state-of-the-art lines to support the manufacturing of Hurd’s  new H3 line, which combines extruded aluminum cladding, a vinyl base frame and a solid wood interior into a single window. Building upgrades, technology system advancements, and lean manufacturing and logistic improvements, including an initiative to narrow the distance between some of the company’s production lines, are also planned.

This news comes despite the weakened U.S. economy and widespread industry downturns. Truniger attributes the timing to foresight of the company’s new ownership to see the opportunity that the market will hold when it does turn around. He also points out that the Hurd brand has doubled in market share since 2005.