Masonite Unveils Brand Relaunch and New Resources

Window & Door
January 11, 2017
 The new Masonite logo reinforces where the company is taking the door category, officials report. The bold, uppercase letters signify continued strength and leadership. The ‘M’ symbol utilizies intersecting doors to reinforce the partnership with customers. The modified crossbars of the ‘A’ and ‘E’ in Masonite’s name demonstrates the openness and innovation it brings to the industry. 

Masonite International Corp. unveiled a new brand identity, symbolized by the introduction of its new tagline “Open to Extraordinary,” and a new logo and visual identity that helps to redefine the role of a door, according to a company press release. Masonite also announced the formation of a new Trend Council with a mission to provide customers with insights on popular and emerging design trends, through regularly published trend reports, as well as a redesigned website and additional digital sales tools.

“The launch of our new brand embodies the spirit of our personality and represents the transformation of our company,” says Fred Lynch, president and CEO of Masonite. “It depicts the ongoing partnership between Masonite and our customers to continually create a better experience.”

With its new approach, Masonite will show its customers what trends are gaining popularity, as well as how to provide a whole-home offering by coordinating interior and exterior door choices. Masonite will combine knowledge provided by its trend council of experts with deep regional sales data to deliver clear insight into regional markets’ most popular and emerging styles, according to company officials.

“We believe a door is more than just a door, and we never stop pushing the boundaries in helping customers elevate the role a door can play in the built environment. We are committed to researching, uncovering and sharing our own trend and industry insights, leading the conversation for the category,” says Lynch. 

As part of its brand relaunch, Masonite updated its digital sales approach with three new platforms. 

  • Masonite’s new redesigned website provides easier navigation, technical documents in a clean format, and inspirational videos and blogs to keep customers up-to-date on the latest trends.
  • The MAX Masonite Xpress Configurator 3.0: Combining the sophisticated configuration capabilities of a deep options database with an easy-to-use graphic interface, this web-based door design and pricing tool provides dealers an easy and cost-effective way to showcase Masonite’s product offerings.
  • Front Door App: Designed to allow consumers, builders and remodelers to view available glass options for entry doors while on the go using an iPhone or iPad.