Modernize, MarketSharp Collaborate on Lead Generation Service

Window & Door
January 8, 2019
Modernize and MarketSharp formed a partnership to provide a lead generation service with automatic tracking and lead optimization capabilities. This enables Modernize-provided new business leads to be directly inputted and managed within MarketSharp’s customer relationship management platform through an application programming interface. The API also enables contractors to use their MarketSharp dashboard to continuously track the progression and value of Modernize-provided leads at the individual deal level and in aggregate.
“Our goal always has been—and always will be—to deliver the highest ROI to contractors while providing a seamless experience for homeowners contemplating home improvement projects,” says Jason Polka, Modernize CEO. “Our partnership with MarketSharp will deliver leads to the right salespeople more quickly and provide powerful data offering more value to contractors. We are committed to continuous innovation in home improvement lead generation, and are thrilled to offer the first CRM integration of this kind to our clients.”
Modernize attracts homeowners seeking home improvement professionals through its website, content and digital outreach. When homeowners request a call, appointment or quote, inquiries are delivered as new business leads to Modernize’s network of qualified contractors. Those using MarketSharp platform can now receive Modernize’s homeowner inquiries directly within their CRM. Users can also tap into Modernize’s proprietary Data Feedback Loop from within MarketSharp to access analytics and identify opportunities to generate additional value from Modernize’s leads.
“We’re proud to partner with Modernize, a leader in contractor lead generation services,” says Jason Oefstedahl, MarketSharp co-president. “This data-focused, tech-forward strategy is an innovative way to serve, and bring more value to, our mutual clients.”