Owens-Corning Launching Fiberglass Window Line

October 11, 2009

Owens Corning is launching the Innovision fiberglass window line, said to feature the first fully bonded frame and sash in the industry manufactured without mechanical fasteners. The new line expands on the company's existing Solace line of fiberglass-reinforced vinyl windows, introduced at the end of last year.

“Fiberglass represents growth in the window industry and with Innovision windows, Owens Corning is combining the power of the leader in fiberglass building science with unparalleled performance,” says Todd Hall, business manager, Owens Corning Construction Services. “Innovision windows offer the energy efficiency, durability and aesthetics homeowners demand and commercial contractors require for energy efficient building renovation."

Owens-Corning Innovision windows

The unique corner joinery of the new line represents the next generation in fiberglass technology, notes Gerry Maibach, product manager for the window line. Typically, frame and sash corners are constructed with corner keys and screws, which have represented the "weak link" in fiberglass windows. In the new line, corner keys are inserted into the corners which are then injected with a reactive structural bonding material "that's stronger than the pultrusions themselves," he continues.

Innovision windows are manufactured for Owens Corning by a Chicago-based fabricator using the company's fiberglass materials, Maibach reports.  In addition the the fiberglass frame, the windows come standard with a high performance low-E, argon insulating glass package. Three optional glass packages are designed for early morning sun, all-day sun or intense heat exposure, and include multiple low-E coatings, inert gas and solar-reflective Heat Mirror film from Southwall Technologies. Innovision window dealers will be trained on directional solar tuning to help buyers select the right window and the right glass for their specific exposures for maximum comfort and energy efficiency all day, every day.

The company is currently establishing exclusive dealers around the country for the Innovision products, and Hall and Maibach report strong interest already in coastal markets, as well as the Southwest.

Pointing to Owens Corning's previous involvement in fiberglass windows many years ago, Maibach notes that the company, to date, is "very pleased with its re-entry into this market."  Its Solace line is enjoying strong acceptance among both dealers and consumers, he reports.  

"We're excited about the momentum we have with Solace windows and continuing to build on that momentum," Hall adds.  The differentiation offerred by fiberglass windows and combined with the Owens Corning brand offers a "huge opportunity" both for the company and its dealers, who can also benefit from Owens Corning business support and training with the new product line, he states.