Soft-Lite to End Production at Gorell Plant

March 21, 2012

Executing an agreement reached last month to acquire the assets of Gorell Windows & Doors, Soft-Lite LLC reports it is moving production of Gorell's replacement window product line to its own operations in Streetsboro, Ohio.  Soft-Lite has also formed Soft-Lite Gorell LLC, which will continue to operate a retail outlet in Indiana, Pa.

The Meridian Group, Gorell's court-appointed receiver addressed Gorell employees yesterday with the news of the company’s agreement, and Soft-Lite Gorell’s decisions regarding manufacturing operations, officials note. While Soft-Lite Gorell has decided not to operate the Indiana plant, the Gorell name and flagship products will survive.  

“We have been working very hard to find a way to operate the Indiana facility, but we have determined it is just not feasible,” says Roy Anderson, Soft-Lite president, citing sustained losses. “There are costs from former Gorell agreements that we simply cannot take on without further jeopardizing the future of Gorell’s respected brand and products.”

Soft-Lite plan to honor previous warranties for ongoing customers as the transition of operations advances, executives note. The entire sales team and some Gorell employees will be offered jobs with Soft-Lite Gorell.

Soft-Lite management has been working with the Gorell sales team, in consultation with select customers, to determine the products that will be retained because of their performance and popularity with customers. “These decisions were based on Gorell’s customers’ perspective about Gorell products,” Anderson notes. 

The Meridian Group will continue to operate the Gorell plant for a maximum of 90 days. The time period will allow for the orderly transfer of Gorell equipment to Streetsboro, Anderson says.