Soft-Lite Looks to Raise Web Site Profile

September 14, 2010

Soft-Lite LLC, the Ohio-based manufacturer of replacement windows and doors is working with Pilot Fish SEO to increase the search engine visibility of its Web site and enhance performance. The move follows up the recent introduction of a business management system for its dealer network.  

Pilot Fish SEO, a division of Polysort LLC, will optimize the Soft-Lite site for to generate more traffic and will also assist Soft-Lite in improving the site for marketing purposes and dissemination of time-sensitive industry news to Soft-Lite’s dealer base and homeowners. Soft-Lite’s site, which was honored with a Window & Door Crystal Achievement Award in 2007, has always hosted a replacement windows and doors dealer locator that included each dealer’s company profile and link, the manufacturer notes. Now, however, through the implementation of more advanced marketing and lead generation techniques, including SEO, the site will more effectively attract interested visitors and direct them to the dealer area.

“The technology involved in building replacement windows and doors today is exceedingly complex,” says Greg Irving, Soft-Lite VP sales and marketing. “In addition, due to the endless amount of information found on the internet, homeowners are educating themselves before they even talk to a sales person. Our site has always been extremely informative about the features of our replacement windows and doors. Now we’re going to move the site to the next level to make it a ‘go to source’ for homeowners, and a significant resource for helping them locate a dealer in their area who can satisfy their window and door needs.”